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New Vehicle Sales Expected to Cool in October

Despite slide, market is historically strong.

by Joseph Szczesny on Oct.26, 2018

Jeep is expected to help Fiat Chrysler to another sales increase in October.

Sales of new vehicles are expected to cool slightly in October with an estimated seasonally adjusted annual rate of 17.1 million units.

The forecast reflects a 6.7% decrease in sales from September 2018 and a 2.1% decrease from October 2017 as Edmunds predicts that 1.322 million cars and trucks will be sold in the U.S.

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The anticipated decline in sales comes on the heels of a volatile month in the stock market, which has been one of the major backstops for car sales for months now, according to the carmakers themselves.

Meanwhile, carmakers are also bracing for a slowdown. Bob Shanks, Ford’s chief financial officer, said Ford expected industry sales to slow in the months to come. One of the key reasons, Shanks said, is that the average price of new vehicles has gone up. Rising prices invariably reduce demand.

The Ford Edge won't sell in big enough numbers in the U.S. to keep the automaker from a small sales slump in October.

(Consumer Reports latest survey says domestic automakers reliability is slipping. Click Here for the story.)

“The fourth quarter is off to a slow, but not alarming, start for the auto market,” said Jeremy Acevedo, Edmunds manager of industry analysis.

“Last October, auto sales were somewhat spurred by replacement demand following Hurricane Harvey, which makes for a more complex year-over-year comparison. Rising interest rates and higher vehicle prices are also thinning the crowds of shoppers at dealerships, and that’s a trend we see stretching into the new year.”

Despite the headwinds the industry is facing, Edmunds experts note that auto sales remain at historically healthy levels.

(Click Here for the latest on Ford’s restructuring.)

“The auto market has been so strong over the last several years it’s easy to forget that a SAAR over 17 million is nothing to sneeze at,” Acevedo said.

The Nissan Altima is the company's top seller. Nissan's expected to post lower sales results for October.

“But since sales are slowing, automakers and dealers will need to rally through November and December to move excess inventory off their lots. Car shoppers will likely see a slew of decent deals come this holiday sales season.”

General Motors, which doesn’t release monthly sales totals, Ford, Toyota, Honda and Nissan – five of the top six sellers of new vehicles in the U.S. – are expected to post month-over-month declines.

(To see more about the growth of a nationwide charging network, Click Here.)

Only Fiat Chrysler Automobiles N.V., among the top six, is expected to post a month-over-month increase.

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