Detroit Bureau on Twitter

Archive for the ‘Mercedes’ Category

Cadillac Reshapes Line-up with new XT6 Crossover

Utility vehicle will replace CT6 sedan as premium offering.

by Paul A. Eisenstein on Jan.13, 2019

Cadillac's new XT6 will go up against a tough set of competitors, including the Acura MDX, the three-row Lexus RX and the new Lincoln Aviator.

Cadillac has been in the midst of a “renaissance” for nearly two decades, but it’s a turnaround that has never quite taken hold, especially in the home U.S. market where sales took another 1.1% dip last year.

The big problem has been the lackluster success of the marque’s sedan models, something that is leading to a sharp cutback over the next couple years, with the CTS and ATS models effectively being consolidated and the flagship CT6 set to vanish by the end of 2019.

NAIAS News!

The real test for Cadillac comes on the light truck side of the ledger where it has fared a bit better. The new XT4, its smallest SUV, has been a solid hit since its autumn launch. And now, Caddy is pushing upward, with the all-new XT6 that will essentially replace the CT6 sedan as its premium offering.

(more…)

Mercedes Pulls Wraps Off Gen-2 CLA at CES

An emphasis on technology.

by Paul A. Eisenstein on Jan.08, 2019

Mercedes-Benz is looking to recreate the buzz that the first-generation CLA generated during its debut in 2013.

If at first you do succeed, try, try again, or so one might say of the new sedan Mercedes-Benz unveiled at the Consumer Electronics Show in Las Vegas today.

The original Mercedes CLA was one of the biggest hits the German brand ever had when it was launched in 2013, drawing in a mix of hip young buyers, many entering the luxury segment for the first time thanks to a price tag starting just under $30,000. The coupe-like sedan did have its share of critics, however, and Mercedes aims to address some of their concerns with the second-generation CLA.

Product News!

“The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor,” said Britta Seeger, the global head of Mercedes-Benz Cars Marketing & Sales. “Coupled with new operating systems, it sets new benchmarks for the entire class.” (more…)

Daimler Spending $500M on Automated Truck Development

Company looking to push to Level 4 with big rigs.

by Joseph Szczesny on Jan.08, 2019

Daimler AG is investing more than $500 million into the development of automated big rigs.

Daimler AG plans to invest $570 million and create 200 jobs at its truck-oriented technical center in Portland, Oregon, to expedite the development automated driving for heavy-duty commercial trucks.

“As a leader of our industry, we’ve been pioneering automated trucking,” said Martin Daum, member of the Board of Management of Daimler AG with responsibility for Daimler Trucks & Buses

News You Can Trust!

“In 2015, our Freightliner Inspiration Truck got the first road license ever for an automated commercial vehicle. Now we take automated trucking to the next level: we’re ready to launch the first partially automated new Freightliner Cascadia in 2019 – and next, we tackle highly automated trucks,” Daum said. (more…)

Daimler, BMW Get U.S. Approval for Mobility Company

Final hurdle cleared for two automakers.

by Joseph Szczesny on Dec.20, 2018

Daimler AG and the BMW Group have gotten the go-ahead from U.S. regulators for their combined mobility joint venture.

The BMW Group and Daimler AG have gotten the green light from anti-trust authorities in the U.S. to operate a joint venture offering a range of mobility services that are expected to grow in the future such as car sharing, charging, ride hailing and even parking.

The German automakers said the joint venture will focus on “ensuring the personal freedom of customers in the field of urban mobility, including a new mobility service that is easy to access, intuitive and focused on the needs of the user.”

Global News!

The service will allow customers to move through an “ecosystem” that combines car-sharing, ride-hailing, parking and multimodality from a single source and is available with just a few taps on a phone app, the two automakers said.   (more…)

“Coming Soon” – Mercedes Teases Next-Gen CLA

But market has changed radically since coupe-like model first appeared.

by Paul A. Eisenstein on Dec.17, 2018

Mercedes has offered a tease of the second-generation CLA ahead of its debut at CES.

The original Mercedes-Benz CLA, in baseball terms, knocked it out of the park, the compact, coupe-like sedan not only generating a massive sales surge but drawing in the sort of hip young buyers that the German brand long had trouble reaching.

Americans are expected to buy about 22,000 CLA sedans this year, a sharp decline from the model’s 2015 peak, when Mercedes delivered about 30,000 of them. That said, considering the rapid shift from passenger cars to light trucks – including the similarly sized Mercedes GLA crossover – the CLA remains an essential part of the brand’s line-up.

Auto Show News!

“We’re still bullish on sedans,” Dietmar Exler, CEO of Mercedes-Benz USA, told TheDetroitBureau.com during a Los Angeles Auto Show interview, and the German brand aims to prove that with the upcoming launch of the second-generation CLA.

(more…)

Daimler Investing More Than $20B in Battery Cells

Company furthers commitment to EVs.

by Joseph Szczesny on Dec.12, 2018

Daimler AG's Dieter Zetsche announced the company's commitment to buy more than $22 billion in battery cells.

Daimler AG is prepared to put up $22 billion to purchase battery cells over the next dozen years.

Dieter Zetsche, chairman of the Board of Management of Daimler AG and head of Mercedes-Benz Cars, said the commitment is expected to help insure that the batteries are available to move ahead with the development of electric vehicles.

Global News!

“Our electric offensive continues to gain momentum. After investing billions of euros in the development of the electric fleet and the expansion of our global battery network, we are now taking the next step,” Zetsche said. (more…)

First Drive: 2019 BMW 3-Series

Rediscovering the art of “the ultimate driving machine.”

by Paul A. Eisenstein on Dec.11, 2018

BMW's taking the covers off the next-gen 3-Series. The 330i is certainly a step above its predecessors.

There are advantages to being the best in breed – but there are some disadvantages, as well, as BMW is well aware. Since the very first version rolled out in May 1975, the BMW 3-Series has been the benchmark of the compact sports sedan market, delivering a mix of performance, handling and luxury that other brands have struggled to match.

Now, however, as the seventh-generation 3-Series gets ready to roll into showrooms, the Bavarian automaker faces a level of competition never seen before. Traditional rivals like Mercedes-Benz and Audi have been zeroing in on the BMW formula, as have new competitors such as Genesis, which recently won high-profile kudos like the Motor Trend Car of the Year.

Product News!

And Tesla is aiming to redefine the rules with its all-electric Model 3. BMW is even competing with itself. In an SUV-crazed world, more and more traditional 3-Series buyers have been migrating to the brand’s own X3 crossover. (more…)

Detroit Auto Show Not Ready to Wave Goodbye to Winter

Final January run to see over 30 new models debut.

by Paul A. Eisenstein on Dec.10, 2018

Toyota showed us a well-camouflaged Supra with chief engineer Tetsuya Tada at the Goodwood Festival.

The Detroit Auto Dealers Association has inked a seven-year deal with the City of Detroit that will ensure that the North American International Auto Show keeps running through at least the latter part of the next decade.

The deal also locks down the move from January to June that DADA, the sponsor of the show, announced earlier this year. That is expected to prove critical if the Detroit Auto Show is to regain its former glory or, at the very least, keep from slipping into second-tier status, something that seemed all too likely in the wake of a painfully quiet 2018 event that saw a single official media day wrap up the new car debuts shortly after noon.

Auto Show News!

The 2019 North American International Auto Show will clearly not have the luster of years past. Virtually the entire European contingent – including brands like Audi, BMW, Jaguar and Meredes-Benz – plan to sit it out. But there will still be enough on the calendar to keep the spotlight lit. Among the products set to make their official debut at the Cobo Hall convention center are the long-awaited Toyota Supra and the Lexus RC F which is being hailed as the brand’s fastest and most powerful model ever, save for its limited-edition LFA supercar.

(more…)

Daimler, BMW Mobility Joint Venture Delayed

Companies pushing on, meeting with U.S. authorities.

by Joseph Szczesny on Dec.10, 2018

Mobility enterprises, like Daimler's alliance with the Car2Go car-sharing service, are partnering more often, as Daimler is trying to do with BMW.

Delays in obtaining the necessary regulatory approvals have forced Daimler AG and BMW Group to push back their effort to establish a joint-venture mobility company.

The delay will force Daimler Financial Services to lower its earnings forecast for 2018. The division now expects EBIT to be significantly lower than in the previous year.

Business News!

The forecast for the Daimler Group’s EBIT in the 2018 financial year remains unaffected and unchanged. As previously announced, the transaction will not have any cash-flow impact on the industrial business, Daimler said in a statement, updating the plans for the joint venture. (more…)

European Auto Execs Meet with Trump, Aim to Head Off Expanded Trade War

VW signals a second U.S. plant is in the works.

by Paul A. Eisenstein on Dec.05, 2018

President Donald Trump met with the leaders of BMW, Daimler and Volkswagen.

Even as President Donald Trump was backpeddling on earlier comments suggesting the trade dispute with China had been defused, the former New York businessman was meeting with European auto industry executives worried that they could become targeted by yet another front in the trade war.

The president has signaled he may enact duties of 25% or more on vehicles imported from Europe, even though his own Commerce Dept. has backed away from plans to declare imported automobiles a threat to national security.

Global News!

Trump “shared his vision of all automakers producing in the United States and creating a more friendly business environment,” the White House said in a statement that followed the meeting with officials from BMW, Daimler and Volkswagen. (more…)