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Alfa Romeo Bringing Back 4C Spider for 2020

It will enjoy a limited run of just 15 cars.

by Joseph Szczesny on Feb.11, 2019

The 2020 Alfa Romeo 4C Spider Italia will be a limited-edition vehicle this year with just 15 units.

Despite rumors floating around of its imminent demise, the Alfa Romeo 4C Spider will stay around for the 2020 model year, officials from Fiat Chrysler Automobiles have confirmed.

Alfa Romeo unveiled the limited-edition 2020 4C Spider Italia for North America with its limited production run of only 15 vehicles, during the press preview at the Chicago Auto Show. In keeping with the special color and badges, each car will be numbered.

Product News!

Ben Lyon, FCA product expert, said the Alfa Romeo 4C Spider Italia, which is hand-built in a factory in Italy, offers enthusiasts a chance to own a unique mid-engine design inspired by the brand’s legendary racing history and the essential sportiness embedded in the brand’s DNA.  (more…)

Alfa Romeo, Maserati Betting on Batteries to Build Global Demand

“Going after Tesla.”

by Paul A. Eisenstein on Jun.28, 2018

The original concept version of the Maserati Alfieri. There will soon be all-electric versions of both the production coupe and convertible.

Things are looking blue at Maserati. Make that Maserati Blue, the name of the new brand-within-a-brand the Italian automaker plans to launch during the next several years that will help it target Tesla.

Like all global automotive manufacturers, Fiat Chrysler Automobiles will be pushing into electrification over the coming decade, and that includes FCA’s two high-line marques, Maserati and Alfa Romeo. But rather than focus on “compliance cars” meant to barely meet emissions and mileage regulations, the Italian brands are betting they can focus on the performance capabilities electric drivelines offer and actually command a price premium.

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Alfa, for example, is working up a 700-horsepower plug-in hybrid supercar. But it’s the more upscale Maserati that will make the broadest bet on electrification. “Everything gets electrified,” Maserati chief Tim Kuniskis told TheDetroitBureau.com during an exclusive interview. That includes four all-electric models that will be grouped together as the new Maserati Blue brand.

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Alfa Romeo Gets into the SUV Game with New Stelvio

First-ever sport-ute comes to America.

by Paul A. Eisenstein on Nov.16, 2016

Alfa Romeo debuted its first-ever sport-utility vehicle, the Stelvio, at the Los Angeles Auto Show.

SUVs have come to dominate American roadways – and they’re gaining traction pretty much everywhere else in the automotive world. That’s a problem for brands like Alfa Romeo that have traditionally focused on exotic sedans, coupes and sports cars.

So, it’s no surprise that a year after unveiling the Giulia sedan at the Los Angeles Auto Show, the Italian marque is back in Tinseltown, this time pulling the covers off its first-ever utility vehicle. And confirming months of rumors, the new model will be called the Alfa Romeo Stelvio.

Global Auto News!

For those in the know, that’s the name of a legendary pass through the Italian Alps, a route that can test the mettle of even the most well-tuned sports car. It suggests that the Alfa Stelvio isn’t meant to just plod along the highway but deliver the sort of thrill-ride you’d expect from one of its more conventional models. (more…)

Alfa’s Long-Awaited Giulia Finally Hits the Stage

The new sedan expected in U.S. later this year.

by Michael Strong on Mar.02, 2016

Alfa Romeo's Harald Wester unveils the new Giulia models at this year's Geneva Motor Show.

The long-awaited expansion of Alfa Romeo’s Giulia line-up beyond the Quadrifoglio is finally here as the rest of the family, albeit a little toned down, bowed at the Geneva Motor Show.

The Quadrifoglio is the brand’s high-end, high-performance sedan in the group, replete with big vents, spoiler and other aggressive-looking add-ons. However, the three-car group also includes the Giulia and the Super to go with the performance beast.

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The other two get simpler, more conservative versions of the exterior, and a choice of less powerful engines. The Quadrifoglio is powered by 2.9-liter twin-turbo V6 putting out 505 horsepower. The 2.0-liter V6 also available produces a very respectable 276 hp. (more…)

Alfa Romeo Confirms Plans for More Mainstream Giulia Sedan

Smaller turbo engine in the works. Diesel also in the works.

by Paul A. Eisenstein on Nov.20, 2015

The new Giulia Quadrifoglio will be joined by at least one more model for the U.S. that puts out 276 horsepower compared with the 505-hp Quadrifoglio.

Alfa Romeo will kick its planned revival fully into gear next year when its new Giulia sedan screeches into showrooms.

To put an emphasis on the Italian brand’s heritage, Alfa officials have decided to focus initially on just the high-performance version of the four-door, the Giulia Quadrifoglio. Making 505 horsepower, that model will be able to launch from 0 to 60 in just 3.8 seconds, and hit a top speed of 191 mph.

The Full Story!

But Alfa officials hinted during an L.A. Auto Show unveiling that at least one more version of the Giulia is on tap for a more mainstream audience. And TheDetroitBureau.com has learned a few details about that model, as well. (more…)

Marchionne Puts Bigland in Charge of Alfa Romeo

Appointment reflects CEO’s desire to see brand succeed.

by Joseph Szczesny on Aug.18, 2014

Chrysler CEO Sergio Marchionne put Reid Bigland, right, in charge of Alfa Romeo today.

Sergio Marchionne has been telling everyone who will listen for several months now that he’s serious about Alfa Romeo’s success. Today he proved it by putting Reid Bigland, formerly head of Ram Trucks, in charge of the brand.

He will continue as Head of U.S. Sales and as President and Chief Executive Officer of Chrysler Canada and the Fiat Chrysler Group Executive Council. Bigland will be replaced at Ram Trucks by Robert Hegbloom, who will also become a member of the NAFTA Leadership Team. Both appointments are effective immediately.

The Word is "Free"!

Bigland’s appointment underscores the importance Chrysler CEO Marchionne places on expanding the reach of the Alfa Romeo brand in the luxury segment around the world, which is expected to expand in the years to come. However, Alfa Romeo has only a limited presence in the U.S. now. (more…)

Alfa Quiet About Big News in the Big Apple

No news conference, but Italian maker marks its return to U.S. market.

by Paul A. Eisenstein on Apr.17, 2014

An Ala Romeo 4C beckons NY Auto Show visitors.

Alfa Romeo is giving New York the silent treatment – which might seem odd considering it’s on display at this year’s New York Auto Show for the first time in years as it prepares its long-awaited return to the American market.

The maker had several products on display at NY’s Jacob Javits Convention Center but decided to forego staging a formal news conference, apparently due to the high cost of such an event, several sources told TheDetroitBureau.com. But they stressed that the Fiat Chrysler subsidiary is firmly on track for its planned mid-year resurrection – which comes more than two decades after it pulled out of the States.

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The Italian maker, long known for its sleek and sexy sports cars and other high-line models, will initially focus on the 4C in its bid for a U.S. rival. That’s a curvaceous little two-seater that will initially be offered at around $70,000, Alfa choosing to emphasize a heavily loaded version likely to appeal to “Alfisti” who have been clamoring for the brand’s return.

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Fiat Chrysler Ready to List on New York Stock Exchange

Alfa readying 4C with second model to follow, says Marchionne.

by Joseph Szczesny on Mar.17, 2014

FCA CEO Sergio Marchionne (r), with UAW Pres. Bob King at the Sterling Heights plant.

FCA is set to go NYSE — Fiat Chrysler Automobiles, the new company created by the merger of the Italian carmaker Fiat and Chrysler, the once bankrupt American carmaker, wants to list its shares on the New York Stock Exchange by October1, says Chief Executive Officer Sergio Marchionne.

The move would be the next, long-awaited step in completing the tie-up of the two makers who are officially incorporated in the Netherlands, though for now the new FCA continues to operate a dual headquarter strategy, with bases in suburban Detroit and Turin.

Automotive Insight!

“October 1. That is the target,” Marchionne said. “But it’s a target. It could slip thirty, sixty or ninety days,” he added, following a ceremony to market the renovation of the Sterling Heights Assembly Plant, a suburban Detroit factory that was originally supposed to close following the U.S. maker’s 2009 bankruptcy.  Instead, it has undergone a more than $800 million upgrade to handle production of the new Chrysler 200 sedan and other products to follow.

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Alfa Romeo’s U.S. Re-launch Delayed Until Mid-2014

Neither Fiat nor Chrysler will offer reason for delay.

by Paul A. Eisenstein on Sep.25, 2013

The Alfa 4C will make extensive use of carbon fiber and aluminum to hold down weight.

The long-awaited return of Alfa Romeo to the U.S. market has once again been delayed, Chrysler officials confirm, until sometime close to mid-2014.

But the precise reason for rescheduling the U.S. launch of the new Alfa Romeo 4C isn’t being revealed. The lightweight sports car’s European introduction is proceeding on schedule, with journalists from across the Continent getting their first drive in the 4C this week.

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Earlier this year, Sergio Marchionne, who serves as CEO of both Chrysler and Fiat, the parent of Alfa Romeo, told journalists “For sure, it’s coming back this year,” in reference to Alfa’s long-promised U.S. re-launch. The revival of the brand, which abandoned the American market two decades ago, was tied to the launch of the 4C. “We’re finalizing the car now so it should be here by the end of the year.”

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Sorry, Says Marchionne for Italian-American Slur

Fiat/Chrysler apologizes for jest.

by Paul A. Eisenstein on May.21, 2013

Fiat/Chrysler CEO Marchionne gets his point across -- but angers some listeners.

Fiat/Chrysler CEO Sergio Marchionne has apologized for using what some took as an offensive term for Italian-Americans during the Detroit Auto Show last January.

Describing his frustrations with the slow effort to return the Alfa Romeo brand to the U.S. market, Marchionne said the new 4C sports car didn’t have the right powertrain yet, adding that, “With all due respect to my American friends, it needs to be a wop engine.”

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The term was meant to convey the desire to have a distinctly Italian engine for the little Alfa – which ultimately won approval from Marchionne a few weeks later.

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