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Posts Tagged ‘apple project titan’

Apple Cuts Over 200 Jobs at Autonomous Vehicle Project

Move raises questions about what will remain of Project Titan.

by Paul A. Eisenstein on Jan.24, 2019

Apple Tim Cook had called self-driving vehicles "the mother of all AI projects."

Apple has cut at least 200 jobs at Project Titan, its autonomous vehicle project, sources told TheDetroitBureau.com, a report now confirmed by CNBC.

The operation has been underway in near secrecy for several years and had previously gone through several upheavals, according to sources, as the tech giant tried to figure out exactly what its long-term goals would be. While it appeared committed to the idea of developing self-driving vehicle technology, the big question was whether Apple should also build the cars that would use that technology and, if so, how they would be used.

Breaking News!

“We have an incredibly talented team working on autonomous systems and associated technologies at Apple,” a company spokesperson told CNBC overnight. “As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple.”

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Apple’s Autonomous Vehicle Involved in California Crash

Self-driving Lexus ute was rear-ended.

by Michael Strong on Sep.04, 2018

An Apple autonomous test vehicle, a Lexus RX450h, was rear-ended near San Francisco.

A unicorn got into a car accident in, not surprisingly, California. To be more accurate, one of Apple’s autonomous vehicles was involved in a collision in the Golden State.

The tech behemoth, which has said very little about its automotive plans in recent years, applied for and received a permit to test autonomous vehicles last year, but offered no insight into what its plans were at that time.

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According to the state’s Department of Motor Vehicles, an Apple self-driving car, a Lexus SUV, was rear-ended by a 2016 Nissan Leaf near San Francisco. It marked the first actual confirmation that the company was testing on California’s roads. (more…)

Apple Brings Back Top Engineer for Project Titan

Field's return has some wondering if a full-on vehicle is in the works.

by Michael Strong on Aug.10, 2018

Is Apple CEO Tim Cook getting the band back together? The company rehired one of its former engineers, Doug Field, for Project Titan.

Apple rehired Doug Field, one of its top engineers, after he left Tesla Inc. last month and assigned him to report to the leader of the Project Titan team.

Field spent five years at Tesla as the company’s top engineer. He left the company this summer under unusual circumstances. His hire also creates a unique circumstance as well — is Project Titan now focusing on creating a full-blown vehicle again instead of just a self-driving car system?

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Field is returning to work for Bob Mansfield, who has been overseeing Project Titan for the past several years. Mansfield was the person who, reportedly, moved the Apple’s car project from a full-on vehicle to just a self-driving system. (more…)

Apple Raises Profile in Race for Autonomous Vehicles with Waymo Exec Hire

Hiring Waydo signals company's intentions.

by Joseph Szczesny on Jun.19, 2018

Former Waymo engineer has moved over to Apple and Project Titan.

Apple has hired one of Waymo’s top engineers, Jamie Waydo, to work on its secretive self-driving car program named Project Titan.

According to Silicon Valley news site, The Information, the tech giant Waydo, who was focused on making sure software and hardware worked together in the name of safety. The question is whether or not Waymo will fight back.

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Waymo sued Uber after the ride-sharing company acquired a company founded by an engineer who had left Google to launch his own start up. The $1.8 billion lawsuit was ultimately settled for less than $275 million after several bitter exchanges in federal court. (more…)

Apple’s Mysterious Autonomous Vehicle Program is Rapidly Expanding

Records show permits for more than 55 self-driving cars.

by Paul A. Eisenstein on May.16, 2018

CEO Tim Cook has finally begun to offer some hints as to Apple's self-driving car program.

While Apple has yet to say much about its long-rumored car program, some intriguing information has come out thanks to the California Department of Motor Vehicles, the DMV revealing that the tech giant now has permits to test up to 55 self-driving vehicles in the state.

That would actually give Apple the ability to test even more vehicles than Waymo, the Google spinoff that has been far more open about its own autonomous ambitions – though less than General Motors, its San Francisco-based Cruise Automotive now holding permits for 104 test vehicles.

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And the DMV report does not cover other states where Apple might be testing, notably Nevada and Arizona, the two Southwest states that have positioned themselves as particularly friendly to autonomous vehicle researchers. Waymo, for example, is known to be running large fleet tests that may run into the hundreds of vehicles in Arizona, including both autonomous models requiring human backup “operators” and the first of its completely driverless prototypes. (more…)

Apple Asks Agency About Autonomous Autos

Tech giant has questions for NHTSA about self-driving cars.

by Michael Strong on Dec.05, 2016

Apple revealed a little more about its automotive interests in a recent letter to the National Highway Traffic Safety Administration.

Unlike Google with its little marshmallow cars scooting around its California campus and the city of Mountain View, Apple has been much more secretive about its automotive ambitions — until now.

The tech giant’s kept “Project Titan” under wraps until a recent letter to the National Highway Traffic Safety Administration asking a few questions about autonomous vehicle technology.

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The company believes the technology has the potential to “greatly enhance the human experience,” according to the letter filed with the agency on Nov. 22. In the five-page letter, the company had questions about the Obama administration’s proposed self-driving guidelines. (more…)

Apple Set to Abandon Automotive Dream

Company sets deadline for late 2017.

by Joseph Szczesny on Oct.19, 2016

“We've always viewed that people love surprises," Apple CEO Tim Cook said. Surprise! It may not build a car after all.

Apple Inc. plans for the car business, code-named “Project Titan,” have fascinated the automotive industry around the world even though Apple has said little of substance about the possibility.

Now new reports are circulating that Apple has “drastically scaled back its automotive ambitions” and has even “eliminated hundreds of jobs” even though it has never acknowledged hiring folks for the uato project in the first place.

The Journal of Record!

Instead, Apple, according to several accounts circulating in the Silicon Valley media, will now concentrate on developing a system for autonomous vehicles that could be sold downstream to one of world’s car companies. (more…)

Apple’s Car Play Might be McLaren

Tech giant may be interest in British supercar maker.

by Michael Strong on Sep.21, 2016

If the rumors about Apple and McLaren are true, this could end up being the result of Project Titan.

After months of actions indicating that Apple may be unwilling to actually be an automotive manufacturer, it’s possible the technology behemoth is changing its mind … by throwing some of its billions of unspent cash around to acquire McLaren.

The British sportscar maker has been flirting with its own demise for years, but recently seemed to find solid footing, including unveiling new products. However, Apple approached the McLaren Technology Group about a possible acquisition, the Financial Times reported Wednesday without citing sources.

Global Auto News!

The new report runs counter to earlier stories suggesting that Apple has fired “dozens of employees” involved in Project Titan. Those moves were in sharp contrast from the aggressive hiring program that had been in places for the past year. Apple had hired a number of industry veterans from conventional automakers, as well as high-tech auto firm Tesla Motors. (more…)

Apple Loses Autonomous Vehicle Leader

Faraday Future nabbed Bart Nabbe from the company's Project Titan team.

by Joseph Szczesny on Aug.17, 2016

Just after it brought one of its top execs back for Project Titan, Apple lost another one: Bart Nabbe.

The war over talent in the burgeoning competition for bringing autonomous vehicles, in all their complexity, to the market during the next decade has flared again.

Apple, which has been an aggressor in the war for talent, hiring personnel from other companies, such as Tesla, Ford and Mercedes-Benz, has now apparently lost a key researcher to Faraday Future, the ambitious startup, which recently began construction of a billion-dollar plant in Nevada desert.

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Faraday has apparently lured away Bart Nabbe, an integral part of Apple’s Project Titan team for the last two years. Nabbe noted on his updated Linked In profile that he is the director of strategic partnerships. (more…)

Apple Brings Back Product Guru to Run Project Titan

Move suggest computer giant is producing a vehicle, not just software.

by Joseph Szczesny on Jul.29, 2016

Apple appears to be readying to bring a car to the market with the recent rehiring of product guru Bob Mansfield.

Reports from Silicon Valley indicate that Apple brought back a trusted senior executive who helped bring to market many of the company’s signature products to oversee its efforts to build automotive program.

Tim Cook, Apple’s chief executive officer, said last winter that Apple was preparing to enter the car business.

The Journal of Record!

But true to its corporate culture, Apple has remained highly secretive about its intentions and its project unlike its Silicon Valley neighbors Google and particularly Tesla and its founder Elon Musk, who seems to speak almost every day about new developments. (more…)