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Back From the Big Apple: Cadillac Comes Home With Expanding Line-Up of CUVs and BEVs on the Way

New brand boss outlines a mix of short- and long-term strategies aimed at reviving its “renaissance.”

by Paul A. Eisenstein on Mar.13, 2019

The 2019 Cadillac XT4 is the brand's newest offering is now the top seller in its segment.

The boxes still have to be unpacked, but Cadillac is back from the Big Apple, ending a four-year experiment designed to put the brand more closely in touch with one of the country’s top luxury car markets. Instead, it needs to bring closer together the folks who will both design and then market the wave of new products that will be rolling out over the next decade, brand boss Steve Carlisle said during a Wednesday lunch meeting.

Long billed as the “standard of the world,” Cadillac has slipped well behind key competitors like Mercedes-Benz, BMW and Lexus. But last year’s surge in global sales suggests Caddy may finally be making some of the right moves – beyond last week’s closure of its offices in New York’s tony SoHo neighborhood.

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In a broad-ranging discussion, Carlisle outlined both the short and long-term steps Cadillac is taking in its bid to become a truly relevant luxury car player once again. It’s a move that has already begun with a shift in the brand’s product portfolio. (more…)

Cadillac Adds to Growing Portfolio of CUVs with XT5 Sport

New package gives customers a more aggressive offering.

by Michael Strong on Feb.07, 2019

Cadillac expands the XT5 portfolio with the new Sport package offering buyers a more aggressive looking crossover.

Cadillac continues to play catch up when it comes to its crossover line-up with the debut of its new XT5 Sport package at the Chicago Auto Show.

General Motors luxury brand had been late to the party when it came to luxury utes smaller than the its class-leading Escalade. However, it’s certainly been trying to make up for lost time since it put its plans in place to compete in the segment.

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The new XT5 Sport arrives on the heels of brand’s recently introduced XT4 small ute that has quickly become a strong seller for Cadillac. However, the XT5 Sport fills a need for an aggressive-looking model that competitors like Lexus, BMW and others have been offering. (more…)

Cadillac Going Electric With New Midsize Crossover

First battery model off all-new GM BEV architecture do around late 2020.

by Paul A. Eisenstein on Jan.14, 2019

Cadillac retook its position as General Motor's innovative brand with the reveal of its first EV off a new flexible platform. The finished CUV arrives in 2020.

Cadillac will become the first brand to use the all-new battery-electric vehicle architecture parent General Motors is developing, with its first all-electric model, a midsize crossover, scheduled to come to market in late 2020 or early 2021.

The new, skateboard-like platform will have significant flexibility, said Cadillac President Steve Carlisle during a media event marking the start of the 2019 North American International Auto Show. It eventually will allow Caddy and its sibling GM brands to produce a wide range of sizes, shapes and drivetrain layouts as the automaker begins to shift away from conventional gas and diesel-powered vehicles.

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The new platform, said Carlisle, “can build literally everything in the portfolio,” including vehicles that are front-, rear- or all-wheel-drive. And by varying the number of batteries in the pack hidden under the vehicle load floor, GM can offer varying ranges while pricing for different segments of the market. (more…)

Cadillac Reshapes Line-up with new XT6 Crossover

Utility vehicle will replace CT6 sedan as premium offering.

by Paul A. Eisenstein on Jan.13, 2019

Cadillac's new XT6 will go up against a tough set of competitors, including the Acura MDX, the three-row Lexus RX and the new Lincoln Aviator.

Cadillac has been in the midst of a “renaissance” for nearly two decades, but it’s a turnaround that has never quite taken hold, especially in the home U.S. market where sales took another 1.1% dip last year.

The big problem has been the lackluster success of the marque’s sedan models, something that is leading to a sharp cutback over the next couple years, with the CTS and ATS models effectively being consolidated and the flagship CT6 set to vanish by the end of 2019.

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The real test for Cadillac comes on the light truck side of the ledger where it has fared a bit better. The new XT4, its smallest SUV, has been a solid hit since its autumn launch. And now, Caddy is pushing upward, with the all-new XT6 that will essentially replace the CT6 sedan as its premium offering.

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Cadillac Suspends Subscription Plan

No word on what will replace Book by Cadillac.

by Joseph Szczesny on Nov.05, 2018

Book by Cadillac, the brand's new subscription service, has been suspended until next year.

General Motors’ Cadillac division is hitting pause on its vehicle subscription service, Book by Cadillac, then it will be relaunched early next year.

Andrew Lipman, a Cadillac spokesman, confirmed the plans, following a Wall Street Journal report that Cadillac was planning kill the program.

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“Book by Cadillac is not canceled,” Lipman said. “We are stopping it for a short period of time to then relaunch it based off the learning we have made in early Q1. We are hitting the pause button and we will be back.” Lipman told Automotive News. Part of the problem Cadillac’s subscription program was that at $1,800 per month it was too pricey. (more…)

Cadillac Moving Back to Detroit

New Caddy Pres. Steve Carlisle wants to take “inefficiencies” out of the system.

by Paul A. Eisenstein on Sep.26, 2018

Cadillac is leaving New York City, returning to its spiritual home, Detroit.

Cadillac is trading the Big Apple for the Motor City, returning to its spiritual Michigan home after a brief flirtation with the bright lights of New York that was meant to get it closer to one of the country’s largest luxury car markets.

The move to New York was announced four years ago this month by former Cadillac President Johan de Nysschen and there has been widespread speculation since his ouster early this year that the experiment might come to an end.

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Cadillac is beginning one of the most aggressive product rollouts in its history, the new XT4 SUV being the first of a wave that will see an additional product come to market every six months through the end of the decade. The need for better co-ordination between New York-based marketing and the rest of the Cadillac organization – which remained in Detroit – is prompting the General Motors luxury brand to give up its headquarters in New York City and move back to Detroit. (more…)

Cadillac Expanding V-Series – Even as it Drops ATS-V, CTS-V Models

Performance models have “sparked new life.”

by Paul A. Eisenstein on Sep.20, 2018

Even as it cuts its performance sedans, Cadillac is likely adding replacements, like a CT6-V.

High-performance models have become an essential part of a luxury brand’s line-up, as the BMW M, Mercedes-AMG and Audi S and RS models clearly demonstrate. So, it should be no surprise to see that Cadillac wants to play in the performance segment, as well.

General Motors’ luxury brand plans to expand the availability of its V-Series, Caddy now says, and that will be marked with the arrival of the new CT6-V version of its flagship sedan next spring. That said, two current V-Series models will soon be going away, Cadillac pulling the plug on both the ATS-V and CTS-V in the near future.

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“Beginning with the debut of the CTS-V Sedan in 2004, the V-Series sub-brand sparked new life into Cadillac,” GM’s product development chief Mark Reuss said in a statement. “As a result of the overwhelming response the CT6 V-Sport received when revealed in early 2018, we’ve decided to formally make it a V-Series, signaling the expansion of V-Series.” (more…)

Cadillac Going Small With New XT4 Crossover

New model looks to make impact in U.S, China

by Joseph Szczesny on Sep.17, 2018

Cadillac is counting on its new compact crossover, the XT4, to revitalize and expand its buyer base.

Sitting at the very top of the famous pyramid that Alfred P. Sloan used to define the automotive market and values, Cadillac has always been General Motors’ flagship, offering style, luxury and innovation in a series of celebrated big vehicles that in the decades after World War II defined American affluence and influence.

But as the Post-War era gave way to a more complicated and contentious time, Cadillac has often seemed lost in the ongoing competition from Europe and Asia. But the brand’s masters at GM are eager to correct the course with a fleet of new vehicles they believe will redefine the brand’s image among luxury buyers particularly younger buyers.

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Now it’s trying to build on its rich heritage at the same time it reaches into new segments where it never has been much of a factor in the past. (more…)

Cadillac Culling Sedan Line-Up, New Plant Investment Emphasizing Shift to SUVs

ATS, XTS going away as passenger car sales slide.

by Paul A. Eisenstein on Jun.18, 2018

Cadillac is planning to end production of the slow-selling ATS by 2021.

General Motors will invest $175 million in a Lansing, Michigan assembly plant to support production of two new Cadillac sedans, but in the process, Caddy is expected to dump drop the slow-selling ATS compact coupe and XTS full-size sedan.

Early in the new decade, those two models, as well as the midsize Cadillac CTS, will be replaced by just two all-new sedans, the automaker said. The cutback reflects both the overall U.S. market shift from passenger cars to utility vehicles and, more specifically, the poor sales performance of those three Caddy models.

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It is not clear when the three current sedans will be dropped, but Cadillac isn’t expected to have the two replacement models ready to roll out of GM’s Lansing Grand River Assembly Plant until late in 2021, according to a spokesman. They will likely debut as 2022 models. (more…)

Amazon Will Now Deliver Packages to Your Car, as Well as Your Home

New program available to millions of GM and Volvo owners.

by Paul A. Eisenstein on Apr.24, 2018

An Amazon driver uses a smartphone app to open the trunk on a Chevrolet Bolt EV.

More than 100 million people, half of them in the U.S., now subscribe to online retail giant Amazon Prime. The $99-a-year service not only offers free delivery on most packages to a customer’s home but is now adding a new twist: customers can have packages delivered to the trunk of their vehicles.

The In-Car Delivery program will be available, starting today, to millions of owners of General Motors and Volvo vehicles in 37 U.S. cities. To use the service, a customer will simply choose “in-car delivery” among the various options Amazon offers.

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“At Amazon, we are always working to make our customers’ lives easier and starting today….Prime members now have another way to ensure their packages are safe and secure—all for no additional cost,” said Peter Larsen, Vice President of Delivery Technology, Amazon.

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