Detroit Bureau on Twitter

Posts Tagged ‘chevy trucks’

Chevy Launches Expansive Marketing Blitz for Silverado

Brand hitting new and old media to hype latest truck.

by Joseph Szczesny on Jan.09, 2019

Chevrolet's new promotional blitz for the new Silverado includes a new TV ad titled "A Little Bit Country, A Little Bit Rock 'n Roll."

Chevrolet has launched a broad new marketing campaign to bolster the sales of the all-new 2019 Silverado that includes an alliance with Amazon, the top retailer in the U.S.

The marketing campaign began with a traditional television advertising blitz during the College Football Playoff National Championship this week with the debut of the new 60-second TV commercial “A Little Bit Country, A Little Bit Rock n’ Roll” and carried over onto late-night television.

News Now!

The campaign comes as the Silverado is feeling some intense pressure from its main rivals Ram and Ford. Ram sales are steadily closing the gap with Silverado. Ram sold 500,000 units in 2017, but sales increased 7% to 536,980 while Chevrolet’s sale were essentially 585,561 in part because GM was re-fitting its plants to bring on the new version of the Silverado.  (more…)

First Drive: 2019 Chevrolet Silverado 2.7L

Can a small engine really power a big truck?

by Paul A. Eisenstein on Nov.19, 2018

The 2019 Chevrolet Silverado features a new 2.7-liter turbo four with cylinder deactivation.

It takes a big engine to make a big truck owner happy — or so went the conventional wisdom among full-size pickup manufacturers until recently.

That strategy has been changing rapidly, in large part reflecting the arrival of some surprisingly peppy, albeit downsized, turbocharged powertrain packages, such as those from Ford’s EcoBoost family. More than half of all F-150s now go out the showroom door with a six under the hood. Now, we’re beginning to see not only competitive V-6 options, but even four-cylinder alternatives, such as the new 2.7-liter Chevrolet is unleashing with the arrival of the 2019 Silverado.

Reviews to Trust!

An engine of that size, with or without a turbocharged kick, might have seemed entirely unlikely just a few years ago, but a day of driving the Silverado 2.7L through the desert badlands outside Phoenix last week proved that big things really can come in small packages. (more…)

First Drive: 2019 Chevrolet Silverado RST Crew Cab

Laden with new tech, plenty of power and impressively quiet.

by Joseph Szczesny on Nov.09, 2018

GM is counting on the 2019 Chevrolet Silverado RST to be competitive in the full-size pickup sales battle.

The auto industry is a global industry and highly competitive. But few segments of the business are anywhere near as competitive as the pickup truck market in U.S. where Ford, Ram, Chevrolet and their respective corporate managers are engaged in intense contest for sales and bragging rights.

The contest of has gotten even more intense lately as all three manufacturers have introduced new trucks.

Reviews You Can Trust!

I recently got to drive the new 2019 Chevrolet Silverado – a four-wheel-drive RST Crew Cab Silverado to be precise – and it is far cry from the old trucks that have helped make the American pickup into something of a legend and the object of enormous affection and desire. (more…)

Chevy Escalates Truck Engine Wars with Four New Offerings

A new Duramax diesel coming in 2019.

by Michael Strong on May.19, 2018

The 2019 Silverado RST comes standard with an all-new, advanced 2.7-liter turbo engine active fuel management and stop/start technology.

Chevrolet is firing another round of salvos in the ongoing engine wars between the Big Three truck makers, debuting four new powerplants including a four-cylinder turbo, ultimately resulting in six new powertrain combinations.

The brand unveiled a 2.7-liter turbocharged four cylinder as well as two new V8s: a 5.3-liter and a 6.2-liter, both of which use Chevy’s active fuel management system. The system uses four, six or eight cylinders depending upon the demands on the engine. Push the pedal to the floor, the driver gets all eight, but if cruising along the freeway, it drops to four and improves fuel economy.

News You Can Trust!

The 2.7-liter will be the standard engine for the brand’s high-volume trucks, replacing a 4.3-liter V6, which remains available. A new 3.0-liter Duramax turbodiesel will also be available in 2019. EPA mileage ratings for the new engines are available yet. (more…)

First Drive: 2018 Chevrolet Colorado Redline

Flexibility, looks, power all in one midsize truck package.

by Joseph Szczesny on Apr.20, 2018

The Chevrolet Colorado Redline is one of several variants to the brand's highly successful midsize truck.

While pickup trucks share some of generic similarities, the stylistic differences are always critical and one of the trend setters since it first appeared has been the Chevrolet Colorado.

The Colorado seems to be a perfect size for working in urban spaces since it’s relatively easy to maneuver into urban or suburban parking spaces. It also has a spacious interior and looks handsome either sitting at the curb or out in traffic.

Reviews You Can Use!

Chevrolet has also smoothed out the ride by beefing up the suspension and improved the steering and brakes on the truck so it’s easier and more enjoyable to drive even if you are traveling a good distance. (more…)

Can 2019 Chevrolet Silverado Topple Ford’s King-of-the-Hill F-Series?

Chevy’s complete makeover brings eight distinct models, new powertrains, including high-mileage diesel.

by Paul A. Eisenstein on Jan.14, 2018

Design Director Mike Simcoe reveals how the 2019 Chevrolet Silverado went from design sketch to design masterpiece.

While SUVs have garnered most of the spotlight, pickups have been building momentum at a frantic pace over the last several years and, barring a complete economic meltdown or a surge past $4 a gallon for gas, few expect to see demand for those tough trucks taper off anytime soon.

So, General Motors’ timing could be particularly fortuitous as it prepares to roll out complete makeovers of its full-size pickup line-up. The process begins with the unveiling of the all-new, 2019 Chevrolet Silverado 1500 at this week’s North American International Auto Show – and will continue when the Silverado HD and GMC Sierra pickups make their debut later this year.

Auto Show News!

“These are arguably the most important products in the Chevrolet portfolio,” said Global Chevrolet chief Alan Batey, as the new Silverado rolled onto the stage in front of a packed crowd at Detroit’s Eastern Market Saturday night. (more…)

First Look: 2019 Chevrolet Silverado

Chevy focuses on new steel alloys, rather than aluminum, with new truck.

by Paul A. Eisenstein on Dec.18, 2017

Chevy is looking to lower the boom on its competition with a redesigned 2019 Silverado.

If there was a state car of Texas it would almost certainly be the pickup truck, a good reason why Chevrolet headed down to Dallas to give the world a first look at the 2019 Silverado.

Chevy is hoping the next-generation pickup will help it close in on the full-size segment’s sales leader, the Ford F-Series. Like its rival, the new Silverado boasts a new stylish exterior and plenty of new safety and infotainment technologies. But in sharp contrast to Ford’s shift to lightweight aluminum, Chevy says it’s sticking with steel.

Product News!

The 2019 Chevrolet Silverado will turn to “a higher-grade alloy (for) the roll-formed, high-strength-steel bed floor, contributing to a bed that is more functional and lighter weight,” General Motors’ largest division explained. (more…)

Chevy’s Got a Hit With its Centennial Truck Line-up

New line proving popular with customers.

by Joseph Szczesny on Nov.07, 2017

Chevy's Centennial Edition Silverado and Colorado have enjoyed impressive sales since being introduced.

Trucks are hot now as their sales account for a steadily growing share of vehicles sold in the United States.

But the popularity of trucks also runs very deep and is built on very solid foundation, according to Sandor Piszar, Chevrolet Truck marketing and advertising operations.

Product News!

Piszar explained during a briefing this week that Chevrolet’s decision to bring out a “Centennial Edition” of its immensely popular pick-up truck has been a runaway success. “We can’t build them fast enough,” he said.  (more…)

As SUV Sales Boom Chevy Planners “Have Our Eyes on a Lot of Things”

Could a new Blazer be in the works?

by Paul A. Eisenstein on Nov.06, 2017

SUV sales are booming at Chevy led by the Traverse High Country Edition.

The American SUV market is showing no signs of cooling off and that has a lot of manufacturers thinking about what their product mix should look like, notably Chevrolet which is scoring big with new models like the 2018 Equinox and Traverse.

Parent General Motors has slashed production of slower selling models, primarily passenger cars like the Spark and Impala, while boosting output at truck plants, the three Equinox lines running “24/7,” according to Chevy marketing director Steve Majoros.

Product News!

Chevy has been adding a range of new SUV variants, such as the Traverse High Country. But when asked if the bowtie brand might be looking at introducing some all-new models to its ute family, Majoros told TheDetroitBureau.com, “We have our eyes on a lot of things.” (more…)

Chevy Goes Rock Crawling With New Colorado ZR2

Chevy pickup first off-roader to use Dynamic Suspension Dampers

by Paul A. Eisenstein on Nov.16, 2016

Chevy hopes the new ZR2 model will convince truck buyers that its midsize model is a serious off-roader.

In the take-no-prisoners battle for midsize truck buyers, Chevrolet landed a strong punch with the return of the Colorado pickup a couple years back. But it has struggled to convince potential buyers that it has the chops for serious off-roading.

That’s about to change, or see Chevy hopes, with the launch of the Colorado ZR2, the production version of a diesel-powered, 2014 concept truck. Buyers will actually get the choice of gas or diesel, but the real news is that the ZR2 will be the first production off-road vehicle to use Multimatic Dynamic Suspensions Spool Valve, or DSSV damper technology. That translates into a smooth, controlled ride both on-road and off.

Truck News!

Already found on the Chevrolet Corvette and Camaro models, and even on some Formula 1 race cars, Mark Reuss, executive vice president, Global Product Development, Purchasing and Supply Chain. “The ZR2 applies that same philosophy to off-road performance,” said Mark Reuss, General Motors global product development chief. “You can go rock crawling on Saturday, desert running on Sunday, and comfortably drive to work on Monday. This truck can do it all, and do it all well.” (more…)