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Detroit Symphony Turns Lincoln Warning Buzzers into Sweet Music

Automaker wants to create a “symphonic landscape.”

by Paul A. Eisenstein on Nov.05, 2018

The Detroit Symphony Orchestra made over 100 recordings before coming up with the right warning sounds for the new Lincoln Aviator.

Warning sounds are, by definition, designed to draw your attention, but sometimes they also can get on your nerves.

Ford has been trying to find the right balance with some recent products, looking for sounds that are distinctive yet easy on the ears. It’s going a step further with the new SUV its luxury brand will launch this coming year, turning to the Detroit Symphony Orchestra to record 25 of the “non-critical, soft-warning chimes and hard-warning chimes that will be used in the new Lincoln Aviator.

We Sound the Right Note!

“Aviator represents the true vision of the Lincoln brand,” explains Lincoln design director David Woodhouse. “With a look this striking, we needed to have sounds that matched the beauty of this vehicle.”

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