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Posts Tagged ‘FCA Alfa Romeo’

Alfa Romeo Bringing Back 4C Spider for 2020

It will enjoy a limited run of just 15 cars.

by Joseph Szczesny on Feb.11, 2019

The 2020 Alfa Romeo 4C Spider Italia will be a limited-edition vehicle this year with just 15 units.

Despite rumors floating around of its imminent demise, the Alfa Romeo 4C Spider will stay around for the 2020 model year, officials from Fiat Chrysler Automobiles have confirmed.

Alfa Romeo unveiled the limited-edition 2020 4C Spider Italia for North America with its limited production run of only 15 vehicles, during the press preview at the Chicago Auto Show. In keeping with the special color and badges, each car will be numbered.

Product News!

Ben Lyon, FCA product expert, said the Alfa Romeo 4C Spider Italia, which is hand-built in a factory in Italy, offers enthusiasts a chance to own a unique mid-engine design inspired by the brand’s legendary racing history and the essential sportiness embedded in the brand’s DNA.  (more…)

Alfa Facing Critical Point with Midsize Sedan Launch

Italian brand ready to make inroads into US market.

by Paul A. Eisenstein on Jun.12, 2015

Alfa Romeo plans to introduce a new sedan in the U.S. as part of its plans to sell more than 100,000 vehicles.

Since returning to the U.S. market last year with its little 4C sports car, Alfa Romeo has barely been more than an asterisk on the sales charts, demand so far measured in the hundreds. So, with a goal of getting that up to more than 100,000 vehicles a year, the Italian maker will reach a critical point later this month when it formally unveils an all-new midsize sedan.

Meant to replace the aging Giulia, the new four-door is targeting the world’s largest luxury car segment and will provide the real test of whether Alfa can meet the lofty expectations set by the long-struggling brand’s parent, Fiat Chrysler Automobiles.

The Last Word!

The goal is to reach 150,000 sales in North America alone by 2018, with the new sedan the next in a wave of eight products – most targeting a more mainstream luxury audience than the little 4C. FCA has already spent about $2 billion on the revitalization of Alfa Romeo, noted Reid Bigland, the brand’s North American president and CEO, and it is committed to invest $4 billion more. (more…)