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Posts Tagged ‘Ford mobility plans’

Ford Gets into the eScooter Business With Spin Acquisition

Plans call for growing into 100 cities.

by Paul A. Eisenstein on Nov.08, 2018

Ford Smart Mobility, LLC acquired Spin, a San Francisco-based electric scooter-sharing company .

Ford is putting a new spin on its push into mobility services – quite literally, with the acquisition of the San Francisco electric scooter start-up Spin.

The move comes as the auto industry attempts to cope with the explosive growth of alternative transportation businesses, ranging from ride-sharing services Lyft and Uber to the growing availability of bicycle and e-scooter rentals in major cities in the U.S. and abroad.

Business News!

“Everywhere you look around the U.S., people’s mobility choices are changing,” Sundeep Madra, head of Ford X, the company’s mobility incubator, wrote in a post about the acquisition. “In crowded and congested cities, especially, many are reconsidering their transportation options. From ride-hailing to dedicated bicycle lanes, people and cities are considering alternatives to personal vehicles, but some are also taking more novel approaches — including scooter sharing.” (more…)

Ford Unveils Super Bowl Ad, Long-Term Commitment to Mobility

New FordHub reflects maker's efforts to broaden transportation.

by Michael Strong on Jan.31, 2017

Ford putting down a pretty penny to promote the "mobility" side of the company.

Ford is earnestly trying to reshape its image as an automotive AND a mobility company and it’s taking to arguably the world’s biggest stage to keep up the image makeover momentum: the Super Bowl LI.

The Dearborn, Michigan-based automaker is using its part of its 90-second commercial during the match up between the Atlanta Falcons and New England Patriots to hype its mobility products.

News Now!

Considering that 30-second spots go for more than $5 million, it’s hefty price to pay for something that still in the larval stage. It’s the company’s first Super Bowl ad since 2014 features a string of humorous footage of people getting stuck in life circumstances. (more…)