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Ford Gets into the eScooter Business With Spin Acquisition

Plans call for growing into 100 cities.

by Paul A. Eisenstein on Nov.08, 2018

Ford Smart Mobility, LLC acquired Spin, a San Francisco-based electric scooter-sharing company .

Ford is putting a new spin on its push into mobility services – quite literally, with the acquisition of the San Francisco electric scooter start-up Spin.

The move comes as the auto industry attempts to cope with the explosive growth of alternative transportation businesses, ranging from ride-sharing services Lyft and Uber to the growing availability of bicycle and e-scooter rentals in major cities in the U.S. and abroad.

Business News!

“Everywhere you look around the U.S., people’s mobility choices are changing,” Sundeep Madra, head of Ford X, the company’s mobility incubator, wrote in a post about the acquisition. “In crowded and congested cities, especially, many are reconsidering their transportation options. From ride-hailing to dedicated bicycle lanes, people and cities are considering alternatives to personal vehicles, but some are also taking more novel approaches — including scooter sharing.” (more…)