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First Drive: 2019 Chevrolet Silverado RST Crew Cab

Laden with new tech, plenty of power and impressively quiet.

by Joseph Szczesny on Nov.09, 2018

GM is counting on the 2019 Chevrolet Silverado RST to be competitive in the full-size pickup sales battle.

The auto industry is a global industry and highly competitive. But few segments of the business are anywhere near as competitive as the pickup truck market in U.S. where Ford, Ram, Chevrolet and their respective corporate managers are engaged in intense contest for sales and bragging rights.

The contest of has gotten even more intense lately as all three manufacturers have introduced new trucks.

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I recently got to drive the new 2019 Chevrolet Silverado – a four-wheel-drive RST Crew Cab Silverado to be precise – and it is far cry from the old trucks that have helped make the American pickup into something of a legend and the object of enormous affection and desire. (more…)

GM Again Shakes Up Ad World

Names Carat its global media planning and buying agency.

by Paul A. Eisenstein on Jan.24, 2012

The Chevy creative budget is also up for review.

The long-staid world of automotive advertising has been undergoing some seismic shocks in recent years as manufacturers long willing to ride out slumps are now more willing than ever to quickly toss an agency aside if it doesn’t get the results it wants – immediately.

And only a couple years after walking away from long-time agencies, such as Chevrolet’s eight-decade partner Campbell-Ewald, General Motors is again shaking things up by announcing it will turn to Carat to serve as its global media planning and buying agency.

It’s a big catch for Carat, a specialized unit of mega-advertising group Aegis Media.  GM is expected to spend a collective total of $3 billion this year to purchase media to promote products ranging from the new Cadillac XTS premium luxury car to the Opel Ampera plug-in hybrid.

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“We wanted a media agency partner with the sophistication to leverage global marketing opportunities,” said Joel Ewanick, GM vice president and global chief marketing officer. “Carat has an innovative approach to drive significant marketing value and their service model has been tailored to align well with our global and regional brands. They are uniquely positioned to help us form strong media partnerships and drive significant global efficiencies.”

(more…)