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Jaguar Land Rover Cutting 4,500 Jobs in Europe

Brexit, dying diesel sales and slow sales in China driving cuts.

by Joseph Szczesny on Jan.11, 2019

Jaguar Land Rover CEO Ralf Speth said the company was facing struggles due to Brexit and other industry issues around the globe.

Jaguar Land Rover is preparing to eliminate about 4,500 jobs worldwide as it responds to the decline of demand for diesels, the slowdown in the sales of new vehicles in China and the drag on sales created by Great Britain’s withdrawal from the European Union, known as Brexit.

While Jaguar Land Rover enjoyed a good year in the U.S. with sales rising 7%, the company, which is the United Kingdom’s largest automaker representing roughly 10% the company’s workforce, is implementing a plan to reduce costs by $3.2 billion.

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The effort was announced last year as part of a series of moves toboost cash flow through 2020. JLR already eliminated 1,500 jobs in 2018, the company said Thursday in a statement. (more…)

Jaguar Land Rover Profits Cut By Falling Diesel Sales

Overall sales rose 1.7% with China leading the way.

by Joseph Szczesny on May.24, 2018

Ralf Speth, Jaguar president, touted the company's full-year sales set a new record, driven by a 19% increase in China.

Jaguar Land Rover reported its annual pre-tax profits fell to 1.5 billion pounds, or $2 billion, from 1.6 billion pounds the year before, and fourth quarter profits during the January to March period was almost cut in half from 676 million pounds, or $905.3 million, to 364 million pounds.

The drop in profits during January to March period was affected by the higher charges in its vehicle development program and the drop in sales of diesel-powered vehicles. But the company said its annual pre-tax profit was boosted a 437-million-pound, or $585.2 million, credit from its pension scheme in the first quarter of the year.

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The automaker, which was re-organized 10 years ago after Ford Motor Co. sold it to Tata, the Indian industrial conglomerate, noted that “consumer uncertainty surrounding diesel models, Brexit and vehicle taxation” hurt sales in the United Kingdom.  (more…)

Sagging Diesel Sales Pushes Jaguar Land Rover to Lay Off 1K Workers

Company cutting production at two plants in England.

by Michael Strong on Apr.16, 2018

Jaguar Land Rover plans to lay off about 1,000 workers this year as diesel sales have declined.

Many tout the rise of the electric vehicle as a way to create new opportunities and new jobs, but one would be hard pressed to convince the 1,000 employees that Jaguar Land Rover plans to lay off due to the decline of diesel.

JLR, which is owned by parent company Tata Motors, is not only cutting jobs, but is also reducing production at two of its English factories as demand for diesel cars slumps due to higher taxes and regulatory changes related to Britain’s exit from the European Union.

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British new car registrations have been falling during the past year which the industry has blamed, in part, on weakening consumer confidence in the wake of the Brexit vote, after record demand in 2015 and 2016. (more…)

Jaguar Land Rover Shopping for Another Brand?

Tata supportive move, believes JLR needs to grow.

by Michael Strong on Sep.27, 2017

Jaguar Land Rover is rumored to be considering acquiring another brand to expand its product portfolio.

Jaguar Land Rover officials are reportedly considering acquiring another luxury brand to diversify the Tata-owned company’s portfolio.

Bloomberg News reported that officials have as much as $6.1 billion in cash and equivalents, as well as the support of Tata management, to add another line to the JLR group. The money could also be used on acquisitions to further the development of the company’s electrification and autonomous technology efforts.

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TheDetroitBureau.com spoke to a senior JLR executive who said they were unaware of any such plan, but knowledge of any acquisition could be limited to a very small group of executives. (more…)

Jaguar Busting Stereotypes to Build Sales

Three SUVs, with more likely. Now add batteries.

by Paul A. Eisenstein on Sep.21, 2017

Design Director Ian Callum gives the 2018 Jaguar E-Pace its U.S. preview.

Say the name, Jaguar, and you’re likely to picture a sleek sports car like the F-Type or a sexy sports sedan, like the big XJ. But reality for the British automaker is starting to look quite different.

Sure, it’s getting ready to roll out the $187,500 XE SV Project 8, at 592 horsepower the most powerful street-legal model it has ever produced. But when it comes to moving the sales needle, you need to look in the other direction, starting with the F-Pace, the British maker’s first sport-utility vehicle. After a long, downward spiral it almost single-handedly transformed Jaguar into the world’s fastest-growing automotive brand in 2016.

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Now, Jaguar is hoping to pull off a similar feat with the launch of its second utility vehicle, the smaller E-Pace, which it rolled out for a sedate U.S. debut on Thursday after a much more spectacular unveiling in London two months ago. A third ute, the I-Pace, will feature a pure battery-electric drivetrain, will come to market late next year.

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Jaguar Land Rover Teaming Up With Lyft

British automaker to provide cash, cars for ride-sharing service.

by Paul A. Eisenstein on Jun.12, 2017

JLR's deal with Lyft could see vehicles like the Jaguar F-Pace show up in the ride-sharing fleet.

Customers of ride-sharing service Lyft could be in for a pleasant surprise in the months to come: instead of the typical mainstream vehicle, they could find a more luxurious sedan or SUV pull up when they call for a ride.

British automaker Jaguar Land Rover will become the latest automaker to team up with Lyft, announcing Monday a $25 million cash investment and plans to provide a fleet of its vehicles to the ride-sharing service. JLR’s move comes a little more than a year after General Motors agreed to invest $500 million in Lyft and create a special lease program for the service’s drivers.

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The partnership with Jaguar Land Rover comes at a time when Lyft is making an aggressive push to catch up to key rival Uber, taking advantage of a series of problems that have hammered the bigger ride-sharing service in recent months.

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Automakers Joining Rush to Unlimited Data Plans

Approach expected to expand use of in-car tech, hot-spots.

by Paul A. Eisenstein on Mar.23, 2017

Onboard WiFi hotspots can link to as many as eight different mobile devices in some cars.

Virtually every automaker now offers the ability to pair a smartphone with their vehicles’ infotainment systems. More and more are adding phone-based technologies like Apple CarPlay and Android Auto, as well as WiFi hotspots that can be used by numerous mobile devices simultaneously. Ford and VW, meanwhile, are now integrating Amazon’s cloud-based voice assistant, Alexa, into their vehicles.

The downside is that all these features can blow through a motorist’s data plan at a frenetic pace, quickly adding unexpected charges to the monthly bill. The four major service providers have been addressing the data drain for smartphone users by introducing new, unlimited data plans. Now, they’re looking to do the same thing for those who subscribe to vehicle data plans.

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Jaguar Land Rover today announced it will offer unlimited data on vehicles using its InControl WiFi system for $20 a month. The prepaid plan retains AT&T as the provider for data services to its vehicles. InControl is offered as a standard feature on some JLR models, and as an option on others.

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Jaguar Returns to Racing with New I-Type Electric

British maker set to join Formula E series

by Paul A. Eisenstein on Sep.08, 2016

Jaguar will develop its own powertrain for the I-Type.

After a pouting absence following its failure in Formula 1, Jaguar is readying a return to racing, but don’t expect to hear the screech of a new V-10 or turbo engine. Jaguar’s all-new I-Type racer will move in near silence as part of the Formula E series.

The British maker will team up with – appropriately enough – battery and electronics giant Panasonic for the groundbreaking electric racing series. The partners pulled the covers off their new racer today, dubbing it I-Type 1. It will be driven in anger for the first time on October 9th, when the new Formula E season gets underway in Hong Kong.

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Considering its long motor sports history, which reached apogee on the circuit of Le Mans with legendary models like the C- and D-Types and, later, the XJR-19, why Formula E. Because, said team chairman Gerd Mauser, it’s “an innovative series with competitive, close racing in front of urban audiences. It develops EV tech and helps change the perception of electric cars.”

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Land Rover Teases New 3-Row Discovery

Second “Disco” to make Paris debut.

by Paul A. Eisenstein on Sep.06, 2016

The new Land Rover Discovery will make its debut this month in Paris, but won't go on sale until mid-2017.

Land Rover’s line-up of mid-range sport-utility vehicles is about to get a bit bigger. Actually, quite a bit bigger, considering the new model set to make its debut at the Paris Motor Show will be a three-row, seven-seater.

The British maker is offering up just this one tease image and it suggests that the new Land Rover Discovery will pick up the more tapered shape of the popular Range Rover Evoq, rather than the classic, “Disco” box.

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It is also expected to move a fair bit more up-market than the old SUV, adding a larger model to complement the Discovery Sport that came to market little more than a year ago.  Land Rover has also made it clear we’ll see a third model bearing the Disco badge in the not-too-distant future.

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Brexit Vote Results Worries Global Automakers

Results could plunge EU auto industry back into recession.

by Paul A. Eisenstein on Jun.24, 2016

Rue Brittania? The vote to exit the European Union could have a major impact on automakers.

(This story has been updated regarding Jaguar Land Rover plans for a new plant in Slovakia.)

The much anticipated vote on Brexit, which will now lead to Great Britain’s departure from the European Union, is causing widespread worry in financial and business circles around the world. And among those fearing the impact are key global automakers like Toyota, General Motors and Britain’s own Jaguar Land Rover.

Calling it “the big unknown,” one industry official warned that automakers will have to give serious thought to future trade and investments, among other things. The possibility that the Brexit vote could trigger other independence movements is adding to the worries, according to financial and political analysts.

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“All hell will break loose,” said Joe Eberhardt, the CEO of Jaguar Land Rover’s North American operations. “First of all it will have a short-term impact on the currency. My bigger concern is long term. Right away all the exporting companies in the UK will be facing tariffs because they are not part of the negotiated EU trade agreement. It would not be good for us.”

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