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Lexus Launches Key Holiday Advertising Campaign

The originator of the "holiday" sales push, kicks off its latest round.

by Joseph Szczesny on Nov.13, 2018

Lexus, which essentially originated the holiday season ad campaigns for automakers, is kicking off its latest round of ads.

The traditional American holiday season, stretching from Thanksgiving to New Year, has long been marked by parties, celebration and football but in recent years it also has become a critical period for selling cars, SUVs and trucks.

For the 19th consecutive year, Lexus, one of the brands instrumental helping make the holiday season in into a major period for marketing vehicles, is launching its annual “December to Remember” Sales Event this week.

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The marketing campaign began with three national spots, showcasing how the gift of a Lexus during the holidays offers experiences throughout the entire year. It has since been copied by others in the industry such as Mercedes-Benz and GMC. (more…)