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Newest Lincoln Continental Gets Some Coach-ing for 2019

Luxury brand offers just 80 of the limited edition models.

by Michael Strong on Jan.14, 2019

Lincoln is marking the 80th anniversary of its Continental luxury sedan with a glamorous, limited-run Coach Edition.

Although much of this year’s North American International Auto Show is going to be focused on the new truck, the new SUV or the EV, at least one company – Lincoln – remembered to bring some glam to the show.

Ford’s luxury division is commemorating the 80th anniversary of its iconic Continental luxury sedan with a limited-run of Coach Door Edition models, harkening back to when men wore suits and cars were big and had suicide doors.

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Lincoln plans to build 80 of the Continental Coach Door Edition, with center-opening doors – commonly known as suicide doors – Lincoln used back in the 1960s. The limited run specials also get six inches of additional leg room as well as a plush “Black Label” interior. (more…)

Lincoln Unveils Glamorous New Limited Edition Continental

Run of 80 cars features center-opening doors.

by Joseph Szczesny on Dec.17, 2018

Lincoln is producing a limited run of 80 sedans marking the Continental's 80th anniversary.

Lincoln is marking the 80th anniversary of the Continental luxury sedan with a very limited-run special edition of the iconic model that harkens back to its glamorous beginnings.

Ford Motor Co. plans to build 80 of the Lincoln Continental Coach Door Edition, with center-opening doors – commonly known as suicide doors – Lincoln used back in the 1960s as well as six inches of additional leg room in its plush “Black Label” interior. The entire production run is expected to sell out quickly, Lincoln officials said.

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The Coach Door Edition originates at Ford’s assembly plant in Flat Rock, Michigan, and then is shipped to an outfitter that modifies the vehicle for the doors, according to Ford’s precise specifications, noted Tim Sterling, chief program engineer. (more…)

Lincoln Takes Flight With New Aviator

New ute fills gap between Navigator, Nautilus.

by Paul A. Eisenstein on Nov.28, 2018

Joy Falotico, Lincoln president, introduces the new Lincoln Aviator at the Los Angeles Auto Show.

Lincoln hopes its long-awaited revival can take off with the introduction of the all-new Aviator, the latest in a series of new or completely updated utility vehicles from the long-struggling Detroit luxury brand.

The Aviator replaces the old and largely unloved Lincoln MKT, adopting a new design, a lot of new technology and the most powerful engine Ford Motor Co.’s luxury brand has ever offered with its optional plug-in hybrid package. It also helps Lincoln shed the alpha naming strategy that had largely confused potential buyers.

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“Aviator is aptly named because Lincoln is at the take-off point,” Joy Falotico, the brand’s new president, said during a media sneak preview ahead of the official unveiling of the big SUV at this year’s Los Angeles Auto Show. (more…)

Detroit Symphony Turns Lincoln Warning Buzzers into Sweet Music

Automaker wants to create a “symphonic landscape.”

by Paul A. Eisenstein on Nov.05, 2018

The Detroit Symphony Orchestra made over 100 recordings before coming up with the right warning sounds for the new Lincoln Aviator.

Warning sounds are, by definition, designed to draw your attention, but sometimes they also can get on your nerves.

Ford has been trying to find the right balance with some recent products, looking for sounds that are distinctive yet easy on the ears. It’s going a step further with the new SUV its luxury brand will launch this coming year, turning to the Detroit Symphony Orchestra to record 25 of the “non-critical, soft-warning chimes and hard-warning chimes that will be used in the new Lincoln Aviator.

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“Aviator represents the true vision of the Lincoln brand,” explains Lincoln design director David Woodhouse. “With a look this striking, we needed to have sounds that matched the beauty of this vehicle.”

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Lincoln Pushing Dealers to Split from Ford Stores

Company offering incentives to build standalone locations.

by Michael Strong on Aug.14, 2018

Lincoln is pushing dealers with twin Ford-Lincoln dealerships to split those locations up, creating standalone stores, like Lincoln of Troy (Michigan).

Lincoln is the latest luxury brand looking to exploit the advantages of this trend: stand-alone dealerships.

After escaping death at the hands of former Ford CEO Alan Mulally nearly five years ago, the company is asking owners of Ford-Lincoln dealerships in 30 major markets to build separate stores for the Lincoln brand.

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The concept isn’t entirely new as plenty of automakers have asked dealers to do the same throughout the years, the most recent being Hyundai and Genesis, although that program is in its infancy. Lincoln has a bit of history with stores separate from Ford-branded outlets from the days when it was Lincoln-Mercury. (more…)

Caddy Triggers Battle of the Behemoths with $10,000 Escalade Discounts

Fighting off the new Lincoln Navigator.

by Paul A. Eisenstein on Apr.16, 2018

A Cadillac Escalade Platinum can top $100,000.

If you’re looking for one of the biggest, baddest luxury utes on the market, Cadillac is hoping to lure you into one of its U.S. showrooms. Aiming to shore itself up against an assault by Lincoln’s newly updated Navigator SUV, Caddy is firing back with discounts of up to $10,000 on its own Escalade model.

GM has traditionally dominated the full-size SUV segment, both mainstream and luxury, and it gained significant traction when it introduced an all-new version of the ‘Slade for the 2014 model-year. But that’s a lifetime ago in today’s hotly competitive market and Lincoln has been building momentum fast with the all-new version of the Navigator it launched last year.

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While the two models don’t generate a lot of volume they serve up substantial profits for their respective manufacturers, providing plenty of room to load up the incentives. The question is whether Lincoln will now fire back with big givebacks of its own.

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Lincoln Planning Five New Models for China in Bid to Catch Rivals

China destined to become brand’s top market, said new Lincoln chief.

by Paul A. Eisenstein on Apr.12, 2018

The Lincoln Aviator made its U.S. debut last month and should reach China by 2019 or 2020.

Struggling to catch up with rivals now dominating the world’s largest luxury car market, Lincoln plans to start building five new models in China by 2022, according to a report by the Reuters news service.

That’s in line with comments made to TheDetroitBureau.com by Lincoln’s new boss, Joy Falotico, who said she expects China to soon become the brand’s largest market, much as has happened for other luxury marques, including Detroit-based rival Cadillac.

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It appears that the new models Lincoln will build in China will also be produced and marketed in other countries, including the U.S. During a backgrounder on the new Aviator SUV prior to its debut at the New York International Auto Show late last month, Falotico revealed that Lincoln plans to launch two new SUVs by 2020, “followed closely by four more vehicles.”

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Lincoln Hopes to Take Wing with New Aviator SUV

Midsize luxury ute will offer PHEV option.

by Paul A. Eisenstein on Mar.28, 2018

The Lincoln Aviator Concept breaks ground ahead of the opening of the NY Auto Show.

When you’re struggling to gain some altitude it helps to have a good aviator on hand. Make that Aviator, the all-new version of what had been known as the Lincoln MKT. The new model, making its debut at the New York International Auto Show, is more than just a new name, however, getting an all but complete, ground-up makeover.

One of two new SUVs coming for the brand by 2020, the new Lincoln Aviator is part of an aggressive push aimed at rebuilding a once shining star in the American luxury firmament while also helping Lincoln gain ground in what has become its fastest-growing market, China.

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That’s where the new Aviator could see the strongest demand for its optional plug-in hybrid drive system, especially considering the tough new zero-emissions mandates Chinese regulators put in place late last year.

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Lincoln Launching New Aviator in New York

Ford's luxury brand introducing another SUV.

by Joseph Szczesny on Mar.19, 2018

The new Lincoln Aviator will debut at the New York International Auto Show.

On the heels of the announcement last week by the Ford Motor Co. that it plans to spend $7 billion to bring new SUVs to showrooms, Lincoln is preparing to show off the production ready version of the all new Lincoln Aviator at the New York International Auto Show.

The Lincoln Motor Co. offered few details about the launch, but said the debut a production preview of the all-new Lincoln Aviator will happen Wednesday, March 28 in New York.

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The Aviator, going on display in New York, is the first of two all-new utilities that Lincoln will bring to market in the next two years as it grows its utility portfolio and commits to electrification across its lineup globally.  (more…)

McConaughey Hyping New Lincoln Navigator

Actor brings unique style to latest ad.

by Michael Strong on Dec.28, 2017

Matthew McConaughey is back and behind the wheel of the new Lincoln Navigator in the brand's latest commercial starting in January.

Ford’s luxury division, Lincoln finally produced a new Navigator full-size luxury sport-utility vehicle. However, this big profit generator will be promoted by a familiar face: Matthew McConaughey.

The actor, known for movies like Magic Mike, The Wolf of Wall Street and The Lincoln Lawyer, has been the spokesperson for the luxury brand for several years now and his early ads attracted quite a bit of attention, not all of it positive.

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McConaughey will star in two ads for the Navigator with the first debuting on Twitter and YouTube, and then air on television during the College Football Playoff on Jan. 1. (more…)