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Detroit Symphony Turns Lincoln Warning Buzzers into Sweet Music

Automaker wants to create a “symphonic landscape.”

by Paul A. Eisenstein on Nov.05, 2018

The Detroit Symphony Orchestra made over 100 recordings before coming up with the right warning sounds for the new Lincoln Aviator.

Warning sounds are, by definition, designed to draw your attention, but sometimes they also can get on your nerves.

Ford has been trying to find the right balance with some recent products, looking for sounds that are distinctive yet easy on the ears. It’s going a step further with the new SUV its luxury brand will launch this coming year, turning to the Detroit Symphony Orchestra to record 25 of the “non-critical, soft-warning chimes and hard-warning chimes that will be used in the new Lincoln Aviator.

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“Aviator represents the true vision of the Lincoln brand,” explains Lincoln design director David Woodhouse. “With a look this striking, we needed to have sounds that matched the beauty of this vehicle.”

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Lincoln Pushing Dealers to Split from Ford Stores

Company offering incentives to build standalone locations.

by Michael Strong on Aug.14, 2018

Lincoln is pushing dealers with twin Ford-Lincoln dealerships to split those locations up, creating standalone stores, like Lincoln of Troy (Michigan).

Lincoln is the latest luxury brand looking to exploit the advantages of this trend: stand-alone dealerships.

After escaping death at the hands of former Ford CEO Alan Mulally nearly five years ago, the company is asking owners of Ford-Lincoln dealerships in 30 major markets to build separate stores for the Lincoln brand.

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The concept isn’t entirely new as plenty of automakers have asked dealers to do the same throughout the years, the most recent being Hyundai and Genesis, although that program is in its infancy. Lincoln has a bit of history with stores separate from Ford-branded outlets from the days when it was Lincoln-Mercury. (more…)

Caddy Triggers Battle of the Behemoths with $10,000 Escalade Discounts

Fighting off the new Lincoln Navigator.

by Paul A. Eisenstein on Apr.16, 2018

A Cadillac Escalade Platinum can top $100,000.

If you’re looking for one of the biggest, baddest luxury utes on the market, Cadillac is hoping to lure you into one of its U.S. showrooms. Aiming to shore itself up against an assault by Lincoln’s newly updated Navigator SUV, Caddy is firing back with discounts of up to $10,000 on its own Escalade model.

GM has traditionally dominated the full-size SUV segment, both mainstream and luxury, and it gained significant traction when it introduced an all-new version of the ‘Slade for the 2014 model-year. But that’s a lifetime ago in today’s hotly competitive market and Lincoln has been building momentum fast with the all-new version of the Navigator it launched last year.

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While the two models don’t generate a lot of volume they serve up substantial profits for their respective manufacturers, providing plenty of room to load up the incentives. The question is whether Lincoln will now fire back with big givebacks of its own.

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Lincoln Planning Five New Models for China in Bid to Catch Rivals

China destined to become brand’s top market, said new Lincoln chief.

by Paul A. Eisenstein on Apr.12, 2018

The Lincoln Aviator made its U.S. debut last month and should reach China by 2019 or 2020.

Struggling to catch up with rivals now dominating the world’s largest luxury car market, Lincoln plans to start building five new models in China by 2022, according to a report by the Reuters news service.

That’s in line with comments made to TheDetroitBureau.com by Lincoln’s new boss, Joy Falotico, who said she expects China to soon become the brand’s largest market, much as has happened for other luxury marques, including Detroit-based rival Cadillac.

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It appears that the new models Lincoln will build in China will also be produced and marketed in other countries, including the U.S. During a backgrounder on the new Aviator SUV prior to its debut at the New York International Auto Show late last month, Falotico revealed that Lincoln plans to launch two new SUVs by 2020, “followed closely by four more vehicles.”

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Lincoln Hopes to Take Wing with New Aviator SUV

Midsize luxury ute will offer PHEV option.

by Paul A. Eisenstein on Mar.28, 2018

The Lincoln Aviator Concept breaks ground ahead of the opening of the NY Auto Show.

When you’re struggling to gain some altitude it helps to have a good aviator on hand. Make that Aviator, the all-new version of what had been known as the Lincoln MKT. The new model, making its debut at the New York International Auto Show, is more than just a new name, however, getting an all but complete, ground-up makeover.

One of two new SUVs coming for the brand by 2020, the new Lincoln Aviator is part of an aggressive push aimed at rebuilding a once shining star in the American luxury firmament while also helping Lincoln gain ground in what has become its fastest-growing market, China.

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That’s where the new Aviator could see the strongest demand for its optional plug-in hybrid drive system, especially considering the tough new zero-emissions mandates Chinese regulators put in place late last year.

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Lincoln Launching New Aviator in New York

Ford's luxury brand introducing another SUV.

by Joseph Szczesny on Mar.19, 2018

The new Lincoln Aviator will debut at the New York International Auto Show.

On the heels of the announcement last week by the Ford Motor Co. that it plans to spend $7 billion to bring new SUVs to showrooms, Lincoln is preparing to show off the production ready version of the all new Lincoln Aviator at the New York International Auto Show.

The Lincoln Motor Co. offered few details about the launch, but said the debut a production preview of the all-new Lincoln Aviator will happen Wednesday, March 28 in New York.

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The Aviator, going on display in New York, is the first of two all-new utilities that Lincoln will bring to market in the next two years as it grows its utility portfolio and commits to electrification across its lineup globally.  (more…)

McConaughey Hyping New Lincoln Navigator

Actor brings unique style to latest ad.

by Michael Strong on Dec.28, 2017

Matthew McConaughey is back and behind the wheel of the new Lincoln Navigator in the brand's latest commercial starting in January.

Ford’s luxury division, Lincoln finally produced a new Navigator full-size luxury sport-utility vehicle. However, this big profit generator will be promoted by a familiar face: Matthew McConaughey.

The actor, known for movies like Magic Mike, The Wolf of Wall Street and The Lincoln Lawyer, has been the spokesperson for the luxury brand for several years now and his early ads attracted quite a bit of attention, not all of it positive.

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McConaughey will star in two ads for the Navigator with the first debuting on Twitter and YouTube, and then air on television during the College Football Playoff on Jan. 1. (more…)

Lincoln Losing Letter-Based Labels, Going Back to Names

Experience in China sealed the deal as customers couldn't pronounce letters.

by Joseph Szczesny on Nov.30, 2017

Lincoln's Kumar Galhotra says the brand will be returning to using names for its cars rather than letters.

Lincoln is getting rid of the often confusing letter-based nomenclature that it has used for the past several years.

Kumar Galhotra, president of the Lincoln Motor Car Co., said during the Lincoln press conference at the Los Angeles Auto Show that the names such as MKX are going away. In the future Lincoln vehicles will have names that suggest travel and serve to underscore Lincoln’s commitment to making every customer’s journey of any kind more “effortless,” he said.

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The theme already fits with names such as Navigator and Continental that Lincoln has used over the years. The name Nautilus, which will be used for the vehicle replacing the Lincoln MKX fits because its Latin root means sailor or seafarer. (more…)

Lincoln Brings New Nautilus SUV to the Surface

Luxury brand unveils new mid-size SUV in Los Angeles.

by Joseph Szczesny on Nov.29, 2017

The 2019 Lincoln Nautilus gives Ford's luxury brand a mid-sized SUV it can compete with.

The next new vehicle from the Lincoln brand will be a mid-sized sport utility vehicle, the 2019 Lincoln Nautilus, which will reach showrooms next summer featuring the latest in driver-assistance technology as well as a new design.

With the introduction of Nautilus, Lincoln will round out a fresh and strong lineup of utility vehicles that meet the demands of affluent customers in both North America and Asia, noted Lincoln President Kumar Galhotra during a preview at the new Dream Hotel in Hollywood during the run up to the opening of the annual Los Angeles Auto Show.

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“We’re excited to add Nautilus to our Lincoln family of luxury SUVs, along with a new name that better reflects the ideas and attitudes of our clients” said Galhotra, who noted the current version of a mid-sized SUV from Lincoln, the MKX, is on track to post its best sales since the pre-recession year of 2007.   (more…)

Lincoln Refreshes, Upgrades MKC for 2019

Targeting one of the luxury market’s fastest-growing segments.

by Paul A. Eisenstein on Nov.21, 2017

The 2019 Lincoln MKC gets a major refresh to ensure it's keeping up with the competition in the quickly growing segment.

Long-struggling Lincoln is betting big on the crossover market, hoping to rebuild its once-lofty image with a wave of new and updated crossovers and more traditional SUVs. Following the rebirth of its biggest ute, the Navigator, Ford Motor Co.’s luxury brand is giving a significant refresh to its smallest model, the MKC.

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Set to roll into showrooms next summer, the 2019 Lincoln MKC picks up on some of the brand’s latest design cues – starting with a Continental-style grille – while adding a number of more upscale details and an array of the latest in safety and convenience technologies.

“We recognize it takes a lot to attract a buyer from other luxury competitors, but the Lincoln MKC has that kind of appeal,” said Kumar Galhotra, president of the Lincoln Motor Co. “We believe that the new MKC will capture even more luxury clients.” (more…)