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Hyundai Set to Debut New Large Ute – Palisade – at LA Auto Show

New seven-passenger ute coming to U.S. next year.

by Joseph Szczesny on Nov.08, 2018

Can you guess the name of Hyundai's newest member of its SUV line-up? Yup. Palisade.

Hyundai continues to expand its SUV portfolio, looking to turn around sluggish sales after missing the utility craze by a few years. The new three-row sport utility vehicle is named Palisade and hits dealer showrooms next year.

Mike O’Brien, Hyundai vice president of product, corporate and digital planning, said the new name carries with it connotations of luxury strength and safety.

Product News Now!

“The Palisade is place and a fortress,” he said, recounting that a Palisade can mean either a place with towering cliffs topped either by a castle or expensive homes. A palisade also means a fortification, he said. (more…)