Detroit Bureau on Twitter

Posts Tagged ‘new Silverado’

Chevy Launches Expansive Marketing Blitz for Silverado

Brand hitting new and old media to hype latest truck.

by Joseph Szczesny on Jan.09, 2019

Chevrolet's new promotional blitz for the new Silverado includes a new TV ad titled "A Little Bit Country, A Little Bit Rock 'n Roll."

Chevrolet has launched a broad new marketing campaign to bolster the sales of the all-new 2019 Silverado that includes an alliance with Amazon, the top retailer in the U.S.

The marketing campaign began with a traditional television advertising blitz during the College Football Playoff National Championship this week with the debut of the new 60-second TV commercial “A Little Bit Country, A Little Bit Rock n’ Roll” and carried over onto late-night television.

News Now!

The campaign comes as the Silverado is feeling some intense pressure from its main rivals Ram and Ford. Ram sales are steadily closing the gap with Silverado. Ram sold 500,000 units in 2017, but sales increased 7% to 536,980 while Chevrolet’s sale were essentially 585,561 in part because GM was re-fitting its plants to bring on the new version of the Silverado.  (more…)

Chevy Rolls Out New Silverado HD

Third new Silverado in 18 months.

by Paul A. Eisenstein on Dec.04, 2018

The 2020 Chevy Silverado HD borrow plenty of exterior styling cues from the Silverado 1500, but enhances them for a tougher look.

Chevrolet continues to expand pickup buyer options with the debut of the all-new, 2020 Silverado HD, the third version of the bowtie brand’s truck to launch during the last 18 months.

The big trucks shares many of the now-familiar design cues first seen on the light-duty Silverado 1500, but adopts a more rugged look, with a massive front grille that presents an imposing presence, especially when viewed in one’s rearview mirror.

Product News!

“We know the needs and priorities of heavy-duty customers are different than those of either light-duty or medium-duty customers,” said Jaclyn McQuaid, the Silverado HD’s chief engineer. (more…)

First Drive: 2019 Chevrolet Silverado 2.7L

Can a small engine really power a big truck?

by Paul A. Eisenstein on Nov.19, 2018

The 2019 Chevrolet Silverado features a new 2.7-liter turbo four with cylinder deactivation.

It takes a big engine to make a big truck owner happy — or so went the conventional wisdom among full-size pickup manufacturers until recently.

That strategy has been changing rapidly, in large part reflecting the arrival of some surprisingly peppy, albeit downsized, turbocharged powertrain packages, such as those from Ford’s EcoBoost family. More than half of all F-150s now go out the showroom door with a six under the hood. Now, we’re beginning to see not only competitive V-6 options, but even four-cylinder alternatives, such as the new 2.7-liter Chevrolet is unleashing with the arrival of the 2019 Silverado.

Reviews to Trust!

An engine of that size, with or without a turbocharged kick, might have seemed entirely unlikely just a few years ago, but a day of driving the Silverado 2.7L through the desert badlands outside Phoenix last week proved that big things really can come in small packages. (more…)

First Drive: 2019 Chevrolet Silverado RST Crew Cab

Laden with new tech, plenty of power and impressively quiet.

by Joseph Szczesny on Nov.09, 2018

GM is counting on the 2019 Chevrolet Silverado RST to be competitive in the full-size pickup sales battle.

The auto industry is a global industry and highly competitive. But few segments of the business are anywhere near as competitive as the pickup truck market in U.S. where Ford, Ram, Chevrolet and their respective corporate managers are engaged in intense contest for sales and bragging rights.

The contest of has gotten even more intense lately as all three manufacturers have introduced new trucks.

Reviews You Can Trust!

I recently got to drive the new 2019 Chevrolet Silverado – a four-wheel-drive RST Crew Cab Silverado to be precise – and it is far cry from the old trucks that have helped make the American pickup into something of a legend and the object of enormous affection and desire. (more…)

Chevy Escalates Truck Engine Wars with Four New Offerings

A new Duramax diesel coming in 2019.

by Michael Strong on May.19, 2018

The 2019 Silverado RST comes standard with an all-new, advanced 2.7-liter turbo engine active fuel management and stop/start technology.

Chevrolet is firing another round of salvos in the ongoing engine wars between the Big Three truck makers, debuting four new powerplants including a four-cylinder turbo, ultimately resulting in six new powertrain combinations.

The brand unveiled a 2.7-liter turbocharged four cylinder as well as two new V8s: a 5.3-liter and a 6.2-liter, both of which use Chevy’s active fuel management system. The system uses four, six or eight cylinders depending upon the demands on the engine. Push the pedal to the floor, the driver gets all eight, but if cruising along the freeway, it drops to four and improves fuel economy.

News You Can Trust!

The 2.7-liter will be the standard engine for the brand’s high-volume trucks, replacing a 4.3-liter V6, which remains available. A new 3.0-liter Duramax turbodiesel will also be available in 2019. EPA mileage ratings for the new engines are available yet. (more…)