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Ram Aims for Commercial Customers With New HD Trucks

Brand focuses on truck's flexibility to lure buyers.

by Joseph Szczesny on Feb.08, 2019

Jim Morrison, director of marketing, Ram Brands, introduced Ram's new commercially oriented heavy-duty trucks at the Chicago Auto Show.

Ram is hoping to lure more buyers to commercial-oriented heavy-duty pickups with a new 2019 Ram 3500, 4500 and 5500 Chassis Cab, geared specifically to be put to work in a variety of different situations.

Jim Morrison, director of marketing for the Ram Brands, said the new family of heavy-duty chassis cabs will also delivers a package with more capability, more comfort and more technology.

Business News!

With a segment-leading towing capacity of up to 35,220 pounds, the highest Gross Combined Weight Rating of 43,000 pounds and payload up to 12,510 pounds, Ram’s haulers are built for heavy-duty work while achieving new levels of efficiency and upfitter friendliness, Morrison said. (more…)