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Posts Tagged ‘Ranger news’

Easter Comes Early for the Ford Ranger

Automaker's marketing team hides Easter eggs in promo pictures.

by Michael Strong on Oct.29, 2018

Some Ford's picture promoting the new Ranger pickup feature Easter eggs hidden in the background.

Ford Motor Co. is hyping the Ranger, its new entry in the fast-growing midsize truck segment, with a mix of media focusing on its capability, technology and economy. However, it’s throwing in a few Easter eggs for good measure.

No, not actual dyed eggs, but hidden images within the promotional pictures of the new truck slated to hit dealer showrooms in early 2019.

Dig Deeper!

The pictures have an array of things lurking in the background ranging from the imaginary jackalope to the Loch Ness monster and more. The first two were in the images released during the North American International Auto Show in January and now there are eight total. (more…)

New UAW Contract Means Return of Ranger, Bronco

Maker investing $9 billion in U.S. operations as part of agreement.

by Paul A. Eisenstein on Nov.10, 2015

A Ford Bronco concept shown a decade back could serve as a template for a new SUV.

New contract, new products. As part of its agreement with the United Auto Workers Union, Ford Motor Co. will invest $9 billion in its U.S. operations and, among other things, that will mean the return of two old nameplates: the Ranger and the Bronco.

It also means that the big Michigan Assembly Plant in the Detroit suburb of Wayne will remain fully operational – something that was far from certain after Ford’s prior announcement that it would be moving several models out of that plant and down to Mexico.

Product News!

Ford’s four-year contract has yet to win ratification, and UAW members have shown a testiness this year that led to the defeat of an initial contract from Fiat Chrysler. Skilled trades workers also rejected their tentative contract at General Motors. But the Ford offer appears to be the most lucrative of any from Detroit’s Big Three and, with the thumbs-up of plant leaders, it could win strong rank-and-file approval. (more…)

Ford Recalling Ranger Pickup for Duty in US

Ford expected to respond to growing demand for midsize pickups.

by Michael Strong on Aug.26, 2015

Ford would need to make major changes to the global Ranger for the U.S. market.

Ford may be ready to do an about face and return to the American midsize passenger car market. After repeatedly insisting that buyers were more interested in full-sized trucks like the company’s big F-150, Ford is reportedly preparing a U.S. version of the midsize Ranger model it launched overseas two years ago.

The move appears to be triggered by the unexpectedly strong response to the all-new Chevrolet Colorado and GMC Canyon models General Motors launched last year. Ford abandoned the segment in 2011 when it stopped production of the older version of its Ranger. It has frequently said the new model was not intended for the North American market, but a revised version is apparently under development.

The Back Story!

The move not only could fill a big hole in Ford’s otherwise strong and profitable line-up but also solve a political problem for the carmaker as it races to reach a settlement with the United Auto Workers. The two sides have until September 14th to reach a new four-year contract, and a potential sticking point was Ford’s earlier announcement it would end production in Michigan of two compact models. The same plant now appears likely to handle the new Ranger.

(more…)