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Posts Tagged ‘sedan sales’

In an SUV Market, Toyota Intent on Boosting Demand for All-New 2020 Corolla

Compact sedan gets new look, broad range of new, standard features.

by Paul A. Eisenstein on Nov.16, 2018

Brand boss Jack Hollis introduced the 12th-generation, 2020 Toyota Corolla.

It may be an SUV-crazed market, but Toyota is not going to cede ground in the compact sedan market without a fight, or so brand boss Jack Hollis declared during the unveiling of the all-new, 2020 Corolla Thursday night.

It’s no surprise that Toyota is intent on proving its prowess with the new sedan. Over the past half century, Corolla has been one of the cars instrumental in building the Japanese automaker’s reputation for quality, reliability and durability. But with other manufacturers, like Korea’s Hyundai and Kia, breathing down its neck, Toyota will have to show it can deliver more than the classic, plain vanilla design, Corolla has also long been known for.

Product News!

It hinted at a more expressive direction earlier this year with the launch of a new, and decidedly more sporty , Corolla Hatchback. Now, the mainstay sedan gets a complete makeover. And it is not only more stylish, but boasts more power and lots more features, including the latest version of the Toyota Safety Sense package which now will be standard on all Corolla grades. Key competitors, such as Honda, have chosen not to package these advanced driver assistance systems on many of their base models.

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Is Toyota Next to Pare Back its Passenger Car Line?

US CEO “taking a hard look” at model mix in the era of the SUV.

by Paul A. Eisenstein on Nov.06, 2018

No longer #1; the Camry is just one of the Toyota passenger car models losing momentum.

With the exception of the Mustang, Ford is winding down production of passenger cars. Fiat Chrysler has eliminated almost all of its sedans and coupes, as well. In an era when SUVs have come to rule the roads, could Toyota be far behind?

While we’re not likely to see the Camry or Corolla nameplates vanish anytime soon, the Japanese giant is also rethinking its model mix and could toss some of its sedans, coupes and hatchbacks as it puts more of an emphasis on sport and crossover-utility vehicles, according to the head of its North American operations.

Beyond the Headlines!

“We are taking a hard look at all the segments we compete in, to make sure we are competing in profitable segments and that products that we sell have strategic value to the brand,” Jim Lentz told the Wall Street Journal.

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Buh-Bye Camry; Pickups, SUVs Now Own Top Sales Spots

Toyota's mainstay sedan didn't even crack the Top 5.

by Paul A. Eisenstein on Jan.05, 2018

Despite giving the Camry a stylish makeover the sedan continued to lose momentum last year.

If anyone still questions the way light trucks have come to dominate the U.S. automotive market you only need look at the 2017 sales charts to see how passenger cars are on virtual life support these days.

Perhaps the most significant development finds that the Toyota RAV4 last year outsold the Camry for the first time ever. And so did the Nissan Rogue.

The Last Word!

The overall numbers for 2017 weren’t good, the U.S. market posting its first decline since the end of the Great Recession. And demand likely would have dipped more than the modest 5% if it weren’t for the strong, late-year surge as motorists in Florida and Texas raced to replace vehicles destroyed during the summer’s devastating hurricanes.

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