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Posts Tagged ‘Toyota Corolla’

Toyota Teases New 2020 Corolla

Critical debut comes as Japanese automaker considers paring back passenger car line-up.

by Paul A. Eisenstein on Nov.12, 2018

Toyota will pull the wraps off the new Corolla during a webcast at 7 PM PST Thursday.

Earlier this month, Toyota’s top U.S. executive confirmed that the automaker is considering ways to pare back its passenger car line-up as the market continues shifting to SUVs – but you won’t see the long-popular Corolla going away any time soon, as this new teaser image suggests.

Toyota isn’t saying much beyond promising that, “The world’s most popular car is about to get greater than ever,” with the Japanese automaker set to reveal the 12th-generation sedan version of the Corolla during a livestream webcast on Thursday, Nov. 15 at 7 p.m. Pacific time.

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Toyota clearly needs to rebuild the buzz for the compact Corolla which has been around in sedan form since 2014. Sales fell 11.6% during the calendar-year-to-date, and 14.2% in October alone – and that’s despite supplementing the familiar sedan version with a hatchback model this past year.

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Is Toyota Next to Pare Back its Passenger Car Line?

US CEO “taking a hard look” at model mix in the era of the SUV.

by Paul A. Eisenstein on Nov.06, 2018

No longer #1; the Camry is just one of the Toyota passenger car models losing momentum.

With the exception of the Mustang, Ford is winding down production of passenger cars. Fiat Chrysler has eliminated almost all of its sedans and coupes, as well. In an era when SUVs have come to rule the roads, could Toyota be far behind?

While we’re not likely to see the Camry or Corolla nameplates vanish anytime soon, the Japanese giant is also rethinking its model mix and could toss some of its sedans, coupes and hatchbacks as it puts more of an emphasis on sport and crossover-utility vehicles, according to the head of its North American operations.

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“We are taking a hard look at all the segments we compete in, to make sure we are competing in profitable segments and that products that we sell have strategic value to the brand,” Jim Lentz told the Wall Street Journal.

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First Drive: 2019 Toyota Corolla Hatchback

Improved power, comfort and tech in an attractive package.

by Joseph Szczesny on Apr.30, 2018

The 2019 Toyota Corolla Hatchback features more power and tech for the small hatch.

While sales of small cars have dwindled in recent years, hatchbacks have made a slow, steady of comeback of sorts.

Now Toyota, one of the largest and most versatile carmakers in the world, is adding a new hatchback to its popular Corolla family. The 2019 Corolla Hatchback arrives with new styling, a more powerful engine and clever technology that will help the car stand out in a crowded segment.

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In fact, Toyota is describing the Corolla Hatchback as the most “technologically advanced” small car it has ever built, which is saying something for a company that has more or less dominated the small car market around the world for past 50 years. (more…)

Toyota’s new “Haute” Hatch is the Latest Generation Corolla

Former Scion offering coming to New York International Auto Show.

by Michael Strong on Mar.23, 2018

The 2019 Toyota Corolla hatchback is laden with new safety and entertainment technology.

For much the past few years, we’ve watched automakers roll out new hatchbacks that were previously thought to be unpopular and, thus, not saleable.

As these small, but comfortable, roomy and surprisingly powerful throwbacks hit dealer lots and were gobbled up it created a new class of vehicle: the hot hatch.

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However, Toyota is jumping into the class with the Corolla, but is also looking to do it with its own special spin, with less focus on speed and power and more emphasis on technology, or as the company’s calling it, the haute hatch. (more…)

Toyota Scaling Back New Mexican Plant

Move driven by demand, not politics, automaker says.

by Paul A. Eisenstein on Oct.26, 2017

Under the revised plan, Toyota will produce only the Tacoma at the new Mexican plant.

Toyota is scaling back by nearly a third its investment in a new plant in Mexico that will build some of its compact Tacoma pickup trucks, the Japanese automaker has confirmed.

The factory was originally set to cost $1 billion, a figure that will now be scaled back to $700 million. Production of Toyota’s Corolla sedan, which also was to go into the plant in Guanajuato, will now be moved to a new factory Toyota is setting up in the U.S.

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The decision comes at a time when President Donald Trump has been leaning hard on automakers to boost U.S. production and, in particular, move operations out of Mexico. But several Toyota executives stressed that the shift in production was not motivated by political pressure.

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Toyota Delaying Launch of New Mexican Plant

Operations now set to begin in 2020.

by Paul A. Eisenstein on Aug.10, 2017

Toyota will now produce its midsize Tacoma pickup truck at the new Mexican plant.

Toyota will push back by a year the planned opening of a new assembly plant in Mexico, a delay resulting from its decision to shift production for two key models.

The factory in Guanajuato, in central Mexico, was to have produced the popular Toyota Corolla. Instead, it will now build the Tacoma pickup. The Corolla, meanwhile, will move from a Toyota factory in Canada to a new plant Toyota is opening in the United States.

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“With the production model change to the Tacoma pickup, the start of production will consequently be in the first half of 2020,” rather than the originally scheduled production launch in 2019, a Toyota spokesman explained. “However, we will make our utmost effort to advance the timing in order to minimize the impact to suppliers and the local community.”

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Still Number One: Corolla Turns 50

But its lead could be at risk.

by Paul A. Eisenstein on Nov.07, 2016

The latest, 11th-generation Toyota Corolla remains the world's best-selling nameplate.

It is not just one of the longest-running nameplates in automotive history, but also the industry’s all-time best-seller. And as the Toyota Corolla celebrates its 50th anniversary, it remains the top-selling car on the planet.

But now in its eleventh generation, the question is whether Corolla will be able to maintain that momentum much longer in the face of growing competition. Perhaps the biggest challenge it faces, on a global basis, is soaring demand for utility vehicles at the expensive of sedans and other passenger car models.

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Corolla sales actually slipped 2.4% for the first nine months of this year. But the nameplate still held a substantial, 215,000 unit lead over its nearest competitor, the Volkswagen Golf, with little likelihood the compact Toyota will be toppled from its sales throne in the near-term.

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Ford, Toyota to Invest Combined $3.5 Bil in Mexico

Makers join growing list of makers expanding ops South of the Border.

by Paul A. Eisenstein on Apr.15, 2015

Toyota confirms it will build the next-generation Corolla model at a new plant in Mexico.

Following announcements of major investments in both Mexico and India, Ford Motor Co. is set to make a $2.5 billion bet closer to home. Meanwhile, Toyota Motor Co. has confirmed recent reports that it will invest $1 billion in a new Central Mexican plant to produce its compact Corolla model.

Toyota and Ford will join a growing list of manufacturers either entering or expanding operations in Mexico which is now one of the world’s largest producers of automobiles. That includes carmakers from Europe, Asia and Detroit, as well.

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While Ford is not officially confirming the announcement — stating it “cannot comment on future product or manufacturing plans” – Toyota North American CEO Jim Lentz said the new Corolla plant is part of a “strategic re-thinking of how and where we build our products will create new opportunities for our company, our business partners and our team members across the region.”

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Toyota Eyes New Wave of Expansion

by Joseph Szczesny on Apr.06, 2015

Toyota is expected to build the next-generation Corolla model at a new plant in Mexico.

With auto sales expected to increase in key market around the world, Toyota is apparently looking to expand its capacity by building new assembly plants in China and Mexico.

Press reports from Tokyo said that the Japanese auto giant anticipates investing $1.3 billion to build the new plants – a move that would reverse a ban on new factories imposed by Chairman Akio Toyoda when he took over as the company’s top executive.

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Just last week, senior Toyota officials announced the first part of their new growth plan, dubbed Toyota New Global Architecture, or TNGA. The use of the word was fitting, analysts noted, because a key step will be the introduction of new vehicle architectures, or platforms for at least half of its vehicles by 2020.

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GM Invests $50 Million to Keep Compact Cruzing

Chevy Cruze faring well in tough market segment

by Joseph Szczesny on May.02, 2014

At 46 mpg Chevy Cruze Turbo Diesel is one reason why the car is selling well in the very competitive segment.

With the next generation Cruze making its debut in China last month, General Motors has committed to building the next generation Cruze for North America in its big assembly complex in Lordstown, Ohio.

GM said is investing $50 million for a new flexible Trim Shop and upgrades to the Press Room at the Lordstown Complex for the next-generation Chevrolet Cruze compact sedan.

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“This investment will enhance our customer responsiveness while providing our team with the tools and processes needed to be the best at building the next generation Cruze,” said Lordstown Plant Manager Bob Parcell. (more…)