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Posts Tagged ‘truck wars’

Midsize Truck War May Heat Up Fast

Once seemingly dead, market is going to get crowded fast.

by Paul A. Eisenstein on Nov.07, 2018

The new Ford Ranger is likely to be just the first of a wave of new midsize trucks.

Once written off for dead – or at least dying – the midsize pickup market is coming back with a bang, but not only are sales on the rise, but also is the number of players entering, or returning, to the segment.

The question facing the industry is whether the list of brands might be growing too fast and too large, something that could make it hard for anyone to turn a profit.

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Among the latest to target the U.S. midsize market are Ford and Jeep, both returning after lengthy absences. But Volkswagen could be eyeing its opportunities, as well as Mahindra & Mahindra, the Indian automaker that recently begun building off-road vehicles at a small plant in the Detroit suburbs. And Hyundai is moving forward with the development of a car-based compact pickup based on the Santa Cruz concept of a few years back. (more…)

As Truck Wars Heat Up Ram Ramps Up Production

Automaker’s Warren Truck plant expects to increase production by more than 70,000 vehicles in 2013.

by Bryan Laviolette on Feb.13, 2013

With a reviving economy expected to increase demand for full-size pickups, Chrysler is sharply boosting production of its big Ram 1500.

Truck sales took a spectacular tumble when the economy crashed but with the housing market showing signs of revival pickups could be one of the year’s hot products — and Chrysler is ready to take advantage of the fact that it was recently named North American Truck of the Year.

The maker’s Ram brand will rapidly ramp up production of the Ram 1500 pickup truck at its Warren, Mich., from 227,000 in 2012 to more than 300,000 vehicles this year.

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After winning North American Truck of the Year at the Detroit Auto Show last month, Chrysler is hoping to make some inroads in a segment long-dominated by Ford’s F-150 and, to a lesser degree, the Chevrolet Silverado and GMC Sierra full-size pickups.

(Ram 1500 wins coveted North American Truck of the Year accolade. Click Here for the story.)

But the Detroit automakers aren’t the only ones looking to regain ground in what is traditionally their most profitable segment. Toyota unveiled an updated version of its big Tundra at the Chicago Auto Show last week while Nissan dropped hints about its next-generation Titan.

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Truck Wars: Detroit Makers Battle Out in Industry’s Most Profitable Market Segment

Asians largely sitting on the sidelines.

by Paul A. Eisenstein on Jan.22, 2013

Ford teases its next-generation F-Series pickup with the big Atlas Concept truck.

American motorists will have to wait a couple more years before they can get their hands on the next-generation Ford F-Series pickup.  But that didn’t matter much to Wall Street, investors driving up the maker’s stock following the unexpected unveiling of the maker’s Atlas Concept truck at the North American International Auto Show.

And for good reason.  The F-Series has dominated the huge pickup segment for 36 years running. But it’s got a tough fight ahead if Ford hopes to maintain that lead. General Motors used the Detroit Auto Show to reveal its next-generation Chevrolet Silverado and GMC Sierra full-size trucks. And during the show’s opening ceremonies, the new 2013 Ram 1500 was named North American Truck of the Year by a panel of 50 U.S. and Canadian journalists.

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Meanwhile, though they’ve repeatedly failed to crack the last key market segment dominated by Detroit, Japanese makers haven’t abandoned their own aspirations, Toyota and Nissan expected to make significant updates to their own trucks in the next few years.

“There is nothing more core to our business than trucks and we think we’re timing this very well,” Mark Reuss, GM’s president of North American operations, said during a media sneak peek at the Silverado and Sierra models last month.

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