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Volvo’s Care Subscription Program Key to Growth Plans

VCNA chief acknowledges reliability concerns but says problems, warranty costs, are tumbling.

by Paul A. Eisenstein on Nov.08, 2018

Volvo Cars North America CEO Anders Gustafsson with images of some of the first workers at the automaker's new Charleston plant.

U.S. new vehicle sales are on course to post their second consecutive decline as 2018 draws to a close, but you’d have a hard time telling that if you were just looking at Volvo’s numbers.

The Swedish automaker has posted a 27% jump in demand through the end of October and, with more products ready to land in U.S. showrooms, Volvo Cars USA CEO Anders Gustafsson said Thursday he is optimistic the company can keep its momentum growing.

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Several factors could give meaning to his forecast, including not just the launch of the new Volvo S60, but the start of production at the Chinese-owned automaker’s first U.S. assembly plant in Charleston, South Carolina. Then there’s Care by Volvo, the subscription program the carmaker launched late last year.

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Volvo Launches Car Production at First-Ever US Plant

Automaker will add second vehicle in 2021.

by Joseph Szczesny on Jun.20, 2018

Volvo's first-ever manufacturing plant in the U.S. is building the new S60 sports sedan.

Volvo Cars opened its first manufacturing plant in the U.S. near Charleston, South Carolina, as it expands its global manufacturing footprint beyond Europe and Asia for the first time.

Volvo officials said the establishment of the plant in South Carolina follows the company’s manufacturing strategy “to build where it sells.”

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“The Charleston plant establishes the U.S. as our third ‘home’ market,” said Hakan Samuelsson, the president and chief executive of Volvo Cars. “The sedan segment and the SPA platform’s proven ability to boost profitability offer significant growth opportunities for Volvo Cars in the U.S. and globally.” (more…)

A Year Before it Opens, Volvo Set to Double Size of New Charleston Plant

Will start with S60; second model to be announced "soon."

by Paul A. Eisenstein on Sep.20, 2017

The new Volvo XC60 is anchoring parent Geely's ambitious global expansion plans.

The first car isn’t scheduled to roll down the assembly line at Volvo’s new Charleston, South Carolina assembly plant for another year, but the automaker already appears to be optimistic enough to plan for a second, $1 billion line.

The plant will become Volvo’s first assembly plant in the U.S., and will combine its capacity with two new facilities that have already opened in China. The Charleston facility originally was designed with just one line, and was expected to produce about 140,000 vehicles annually – relatively small by modern automotive standards. Sources indicate that will be boosted to more than 200,000 with the addition of a second line.

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“The factory is extremely important for Volvo,” Lex Kerssemakers, the CEO of Volvo North America, told TheDetroitBureau.com during an interview last month. Among other things, he said, when the original investment was announced “it sent a signal” to both consumers and dealers that Volvo was making a serious commitment to the U.S. market.

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