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Volvo’s Care Subscription Program Key to Growth Plans

VCNA chief acknowledges reliability concerns but says problems, warranty costs, are tumbling.

by Paul A. Eisenstein on Nov.08, 2018

Volvo Cars North America CEO Anders Gustafsson with images of some of the first workers at the automaker's new Charleston plant.

U.S. new vehicle sales are on course to post their second consecutive decline as 2018 draws to a close, but you’d have a hard time telling that if you were just looking at Volvo’s numbers.

The Swedish automaker has posted a 27% jump in demand through the end of October and, with more products ready to land in U.S. showrooms, Volvo Cars USA CEO Anders Gustafsson said Thursday he is optimistic the company can keep its momentum growing.

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Several factors could give meaning to his forecast, including not just the launch of the new Volvo S60, but the start of production at the Chinese-owned automaker’s first U.S. assembly plant in Charleston, South Carolina. Then there’s Care by Volvo, the subscription program the carmaker launched late last year.

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Volvo Selling Cars to Public Via the Internet

Maker undertaking radical marketing and sales strategy.

by Michael Strong on Dec.16, 2014

The new XC90 was sold on the Internet by Volvo: successfully. The company plans to roll the plan out across its line-up.

For more than a decade, automakers have attempted to sell new cars and trucks on the Internet, but with little success. However, Volvo seems willing to take crack at it.

The Swedish automaker, now owned by China’s Geely, went through a trial run with its new XC90 earlier this year, selling out the entire run of the crossover. It’s using the Internet again for its “Designer’s Choice” XC90, which consists of four models with different equipment and colors determined by the maker’s design team.

On Top of the News!

The company now plans to expand its use of the Internet across its entire line-up. The process allows a buyer to order a Volvo online and submit a down payment using a credit card. Volvo forwards the information to a local dealer who then contacts the buyer. A buyer can get a refund if the buyer and the dealer can’t agree on price, delivery date or other particulars. (more…)

Volvo Unveils New XC90; Bets its Future on Redesign

Volvo to offer plug-in hybrid, new safety and connectivity features.

by Paul A. Eisenstein on Aug.26, 2014

The new Volvo XC90 shown with the Swedish maker's President & CEO Hakan Samuelsson.

With today’s unveiling of an all-new XC90, Volvo Cars is giving the world a good look at the many changes that will likely determine the future success of the Swedish automaker.

While echoing the basic shape of the old Volvo XC90, the new ute adopts new, and more luxurious proportions, as well as a more sophisticated interior. But many of the most significant changes aren’t as readily apparent. They include an all-new platform, or architecture, that will serve as the foundation of many future Volvo products.

How Swede It Is!

The new ute, due to market next April, also gets a sophisticated, tablet-style touchscreen display to control everything from its infotainment system to its climate control. The 2016 Volvo XC90 also will see the maker introduce a wide arrange of new Drive-E powertrains, including Volvo’s new plug-in hybrid system designed to deliver both performance and fuel economy, depending on what mode it’s operating in.

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